#United States #Fort Lauderdale #Vision Marine #Nautical Ventures #FLIBS

Nautical Ventures Reports Significant Sales Growth

In a remarkable display of resilience and strategic prowess, Vision Marine Technologies Inc. has revealed that its retail network, Nautical Ventures, experienced a staggering 40% year-over-year increase in sales attributed to marketing efforts during the 2025 Fort Lauderdale International Boat Show (FLIBS).

Measured between September 30 and November 12, this period encapsulated a month leading up to the event and the two weeks following it, during which sales surged to approximately $10.4 million, translating to 30 boats sold, compared to $7.4 million and 20 boats during the same timeframe in 2024.

Diego N. Conte, the General Sales Manager at Nautical Ventures, expressed confidence, stating, "Our team's performance at FLIBS has been among the strongest we've seen since pre-pandemic times. With careful marketing strategies, disciplined planning, and effective positioning, we have exceeded our targets with still 18 days left in our campaign window. Historically, the FLIBS has been a solid indicator of future performance, and our current results offer reassurance for a robust year ahead."

Conte also emphasized their ongoing tracking of sales, which indicates a similar 40% uptick from previous campaigns. This impressive statistic validates their retail approach and the diligent efforts of the team leading up to the show.

Focused Marketing Strategies Leading to Success

The notable sales performance can be attributed to targeted pre-show marketing initiatives and coordinated brand activations that commenced four weeks prior to FLIBS. Partnerships with leading manufacturers like Axopar, Brabus Marine, Beneteau, Edgewater, and Highfield, combined their efforts which significantly contributed to the sales volume observed during the campaign. The marketing strategy entailed a comprehensive digital and social outreach strategy, enhanced Customer Relationship Management (CRM) activities, and engaging on-water demonstration events, all handled by Nautical Ventures' in-house marketing team.

The results from these combined efforts brought about a 40% increase in both sales volume and value compared to the previous year.

Enhanced Consumer Engagement at FLIBS 2025

During FLIBS 2025, the presence of Vision Marine and Nautical Ventures was accentuated through one of the most extensive displays at the event, showcasing a mix of both electric and traditional combustion engine platforms. The AquaZone™ installation, which Nautical Ventures managed, saw an increase in consumer attendance and engagement compared to the previous year. This generated a notable rise in qualified leads and retail inquiries across all product categories.

Their exhibition highlighted premier brands from their offerings alongside Vision Marine’s innovative E-Motion™ electric propulsion technology, enhancing their appeal in the sustainable boating segment.

Looking Ahead: A Promising Future

Vision Marine is set to conclude its full FLIBS campaign evaluation by the end of November and will continue focusing on enhancing retail efficiency, improving inventory management, and marketing initiatives based on events to maintain consumer interest at its eight Nautical Ventures locations across Florida.

About Vision Marine Technologies Inc.

Vision Marine Technologies Inc. (NASDAQ: VMAR) operates as a vertically integrated marine company that combines expertise in high-voltage propulsion engineering with a diverse retail and service network. Through their E-Motion™ powertrain platform and Nautical Ventures' strategic locations, they deliver cutting-edge marine technology and premier boating experiences, catering to both electric and internal combustion engine enthusiasts.

Forward-Looking Statements

This report contains forward-looking statements as defined by applicable securities laws. These statements involve a degree of risk and uncertainty that may result in actual outcomes diverging significantly from those anticipated. Factors such as market conditions and consumer demand could affect the results, and Vision Marine Technologies Inc. disclaims any intention to update such statements unless legally required.