#United States #New York #Cadent #AdTheorent #Doug Rozen

Cadent + AdTheorent Welcomes New Executive Leadership

On March 19, 2025, Cadent + AdTheorent, a trailblazer in the realm of AI-powered omnichannel advertising, made significant news with the appointment of Doug Rozen as President and Jeff Driskill as Chief Financial Officer. These leadership changes are designed to enhance operational capabilities and align with the company's ambition of delivering efficient, performance-oriented advertising solutions to brands seeking growth across diverse media environments.

New Leadership, New Vision

The advertising landscape is in a constant state of flux. Companies must adapt rapidly to technology advancements, especially in the field of artificial intelligence. Nick Troiano, the CEO of Cadent, emphasized that the integration of seasoned leaders like Rozen and Driskill will provide the necessary expertise to navigate this evolving market landscape. He stated, "Bringing in proven leaders like Doug and Jeff strengthens our ability to scale, innovate, and deliver measurable growth for our customers across every media channel. Their expertise will be instrumental in accelerating our next phase of expansion."

Doug Rozen: A Powerhouse in Advertising

Doug Rozen's extensive background encompasses over three decades in the advertising software and solutions sphere. Previously the CEO of dentsu Media of the Americas, he successfully managed a workforce of 4,350 and oversaw a staggering $23 billion in billings. Rozen's rich experience also includes pivotal roles as Chief Marketing Officer at Rokt and senior positions at OMD, Meredith, Carlson Marketing, and JWT (part of WPP). His remarkable tenure has seen him collaborate with renowned Fortune 1000 brands such as Apple, Disney, Eli Lilly, Hasbro, and Heineken, making him a well-trusted advisor in growth strategies.

As he takes on the role of President, Rozen will spearhead all go-to-market strategies, including sales and business development. He expressed enthusiasm about joining the Cadent + AdTheorent team during this transformative period. "The new Cadent + AdTheorent is at an exciting inflection point, with its unique capabilities to harness the power of AI to redefine predictive advertising in a rapidly evolving marketplace," Rozen remarked. "I am thrilled to help position the company for long-term success as the go-to performance platform for brands."

Jeff Driskill: Finance Veteran

Jeff Driskill brings over two decades of financial leadership experience from various sectors, including data and technology. He previously held the CFO position at Analytics Partners and played a significant role in the company's sale to Onyx Partners. His adept financial acumen was also critical during his tenure at Tapad, leading to its acquisition by Telenor. Driskill's expertise extends to involvement with the New York Mercantile Exchange as well.

In his new role as CFO, Driskill underscored the importance of solidifying a financial foundation to scale and seize emerging market opportunities. He stated, "Scaling a high-growth, AI-powered business requires a strong financial foundation that supports expansion and unlocks new market opportunities. I'm excited to join the company at this transformational moment."

About Cadent + AdTheorent

Cadent is revolutionizing video brand advertising, delivering innovative solutions to marketers, agencies, and media owners. By connecting brands with high-impact opportunities across national inventory sources—be it cable, broadcast, or streaming platforms—Cadent enhances the effectiveness of advertising campaigns, ultimately driving higher engagement and results.

AdTheorent specializes in machine learning technology, offering marketers sophisticated advertising campaigns that harness the predictive power of data. Focused on delivering tangible business outcomes, AdTheorent's platform emphasizes privacy, using non-sensitive data to optimize the advertising experience. The company has garnered multiple awards for its innovative products and workplace culture.

This transformative appointment of Doug Rozen and Jeff Driskill marks a significant chapter in Cadent + AdTheorent's journey as they continue to lead the charge in the advertising technology space, setting the stage for greater expansion and success in the years to come.