The Birth of 'Killingood Ale': A New Era of Japanese Craft Beer

Kirin Brewery Co., led by President Hideki Horiguchi, is excited to announce the launch of a brand new beer, 'Killingood Ale'. Set to hit shelves nationwide on October 7, this new creation embodies the spirit of innovation and positivity, aiming to brighten the outlook of Japan through the power of beer. Following in the footsteps of established favorites like 'Kirin Ichiban Shibori' and 'Kirin Beer Hare Kaze', 'Killingood Ale' is positioned to become the next staple brew for a new generation.

Crafted with meticulous attention to high-quality ingredients and innovative brewing methods, 'Killingood Ale' is designed to uplift spirits and invigorate the lives of those who enjoy it. The brand's motto, “Hirogare, Shiawase no Ale.” translates to “Let the happiness spread,” and is complemented by the brand initiative 'Good Ale JAPAN'. This initiative is their commitment to energize local communities across Japan by facilitating connections among people, supporting activities that promote community vitality in collaboration with local governments from all 47 prefectures. A portion of the sales will be used to fund these community upliftment efforts, ensuring a sustained impact from this initiative.

In this exciting launch, Motoki Omori from the band Mrs. GREEN APPLE has been appointed as the brand leader, making him the second celebrity spokesperson following actress Haruka Ayase. Omori's enthusiasm for the project shines through in the new TV commercial titled “Killingood Ale: Motoki's Thoughts,” which will begin airing nationwide on September 29. To enhance the brand experience, Mrs. GREEN APPLE has also penned a theme song called “GOOD DAY” specifically for this new release, which will accompany the commercial starting October 6.

Featuring Motoki Omori in the 'Killingood Ale' TV Commercial

In the latest TV commercial, viewers see Omori reflecting on the creative process behind the song “GOOD DAY.” With 'Killingood Ale' in hand, he shares his excitement for the project, explaining how deeply he has engaged with the brand. His heartfelt words convey his desire to share a refreshing cheer with beer enthusiasts across Japan: “With this beer, I am casting a spell of positivity across the nation.” His joyful anticipation for the launch resonate, as he exclaims, “I’m truly looking forward to this.”

This collaboration and Omori’s unique perspective as both a musician and beer enthusiast set the stage for a campaign that promises to inspire and energize.

The Anthem 'GOOD DAY'

Mrs. GREEN APPLE's contribution to 'Killingood Ale' doesn't end with the commercial. Their theme song “GOOD DAY” embodies the positive message of the brand and aims to uplift listeners. In discussing the song's creation, Omori noted how vital it was to capture a spirit of hope and enjoyment for everyone. He emphasized the shared experience they want to offer: a tune that leaves listeners feeling energized and inspired by optimism.

An Interview with Motoki Omori

Q: What were your thoughts on the commercial shoot?

Motoki: There aren’t many moments in life when you get to be enveloped by such a vibrant orange hue. It genuinely invigorated my spirit and allowed me to feel the energy that 'Killingood Ale' possesses.

Q: What was your first impression of the 'Killingood Ale' product?

Motoki: When I first saw the packaging, I felt an immediate boost of excitement. It looked catchy and fantastic. As I dove into the creative materials surrounding 'Killingood Ale', I could sense the hope and energy behind it. Trying the beer itself was a delightful experience—it's fruity, easy to drink, and truly caters to a wide audience.

Q: What do you think about the 'Good Ale JAPAN' initiative?

Motoki: It’s remarkable! Instilling a positive mindset can be quite challenging, but I appreciate how this program aims to physically brighten Japan through a collective effort. I’m excited to be a part of something so meaningful.

As a brand leader, Omori aims to ensure that the music and the beer resonate with a shared goal: to uplift Japan amid challenges. His heartfelt perspectives encapsulate the mission behind the product launch.

Celebrating Community with 'Killingood Ale'

The ‘Good Ale JAPAN’ initiative represents not just a marketing strategy but a heartfelt project aimed at rejuvenating local communities. By collaborating with municipal governments, part of the proceeds from sales of 'Killingood Ale' will be allocated to support community projects that strengthen social ties and enhance the quality of life across Japan.

Product Details

'Killingood Ale' promises to deliver a harmonious blend of fruity flavors and a refreshing finish, positioned as a 5% alcohol beverage. The innovative brewing process incorporates unique ingredients such as Cryo Hop®, providing a new layer of flavor. The sleek and modern packaging features a vibrant orange hue destined to grab attention on store shelves.

With a commitment to creating a better future, 'Killingood Ale' reflects a significant step for Kirin Brewery as it embraces both tradition and innovation. As the launch date approaches, the excitement surrounding this new beer continues to grow, inviting consumers to join in the movement of positivity and community spirit.

Conclusion

The upcoming release of 'Killingood Ale' signifies more than just a new product; it embodies a vision for a brighter future in Japan. With Motoki Omori at the forefront, this initiative aims to spread joy, support local communities, and share the delightful experience of 'Killingood Ale' with drinkers across the nation.