MAËLYS and Whipnotic Collaborate to Launch GET-WHIPPED Whipped Cream Flavor

MAËLYS Teams Up with Whipnotic for Exciting Flavor Launch

In a groundbreaking collaboration, the premium body care brand MAËLYS has joined forces with Whipnotic, the pioneers behind the swirl-activated whipped cream phenomenon. This partnership is set to unveil a delightful limited-edition whipped cream flavor called GET-WHIPPED, inspired by MAËLYS’ latest product, the GET-TAUT Body Firming Hydrating Mousse-to-Oil. This innovative fusion of beauty and culinary delight aims to tantalize the senses while celebrating the joy of self-care.

Introducing GET-WHIPPED

The collaboration is set to kick off on September 1, 2025, exclusively on Whipnotic.com, and will be available for a limited time as long as supplies last. GET-WHIPPED features an enticing blend of flavors including vanilla, passionfruit, and hibiscus, directly inspired by the signature scent of the GET-TAUT product. The whipped cream is designed not just for topping desserts but also for enhancing snacking experiences, turning everyday moments into special celebrations.

Rom Ginzburg, CEO of MAËLYS, expressed excitement over this partnership, stating, “Our new mousse-to-oil is designed to create a sensorial experience for consumers. We wanted to mirror the enjoyable texture of whipped cream, so it was natural to seek out a partner who excels in this field. Whipnotic has been a leading innovator, and we're thrilled to introduce GET-TAUT in such a playful and delightful way.”

A Joyful Experience

Lori Gitomer, Co-Founder and CEO of Whipnotic, also shared her enthusiasm, noting, “We have been long-time admirers of MAËLYS, and it's a privilege to collaborate on this innovative and fun project. Both our brands transform ordinary moments into joyful experiences, and we are excited to see how GET-WHIPPED resonates with consumers.”

Tracy Luckow, Co-Founder and President of Whipnotic, added to the excitement, stating that the tropical vibes of the GET-TAUT mousse-to-oil were the perfect inspiration for creating a beachy, high-sensory flavor to complement the whipped cream. This collaboration is a part of the emerging trend in beauty and wellness, where unique cross-category experiences, such as merging beauty with food, are becoming increasingly popular.

Celebrate Indulgence and Innovation

GET-WHIPPED represents a harmonious blend of indulgence, innovation, and vibrant self-expression, inviting fans of both brands to explore beauty in a new, exciting format. MAËLYS’ GET-TAUT Body Firming Hydrating Mousse-to-Oil has already garnered significant attention since its launch earlier this summer, by selling out quickly on the brand's website within the first week. Its unique whipped texture and visible firming effects have made it a favorite among consumers, recently reaching availability in Ulta Beauty stores nationwide.

This flavor collaboration is more than just a product launch; it's a celebration of creativity at the intersection of beauty and culinary experiences. As MAËLYS and Whipnotic both stand by their core values of innovation and consumer enjoyment, GET-WHIPPED is set to elevate both the kitchen and beauty routines with its playful and tropical charm. Don’t miss your chance to indulge in this extraordinary collaboration and experience the joyful fusion of beauty and flavor!