#Japan #Tokyo #Young Consumers #Hibiya Kadan #Flower Gifts

Hibiya Kadan Celebrates Surge in Flower Orders for Coming of Age Day

Hibiya Kadan has recently commenced its reservation for the 'Coming of Age Day Flower Gifts', amid a remarkable rise in the younger demographic's consumption of flower arrangements. According to recent trends, spending on cut flowers among individuals aged 29 and under has quadrupled over the last six years, while overall spending has seen a decline. This surge in demand is underpinned by a substantial 150% increase in mobile orders from the previous year during the Coming of Age Day celebrations.

Modernizing Flower Ordering Experience

The rise in mobile order utilization indicates a shift in how younger generations prefer to purchase flowers. The recent three-year data illustrates that Hibiya Kadan's sales on Coming of Age Day alone have increased approximately fivefold. This aligns with the younger generation's desire for a time-efficient purchasing experience, as they gravitate towards mobile ordering platforms. In one notable branch, the mobile order statistics show an astounding growth of nearly 300% compared to last year, affirming the convenience and necessity of online ordering during significant life events.

A Diverse Range for Various Occasions

An analysis of the buyer demographic reveals that many of the purchasers are new adults or peers, who choose flowers for various occasions such as celebrations for partners, exchanges among friends, or expressing gratitude towards parents. Research indicates that the 20-something age group favors more creative and engaging options, like bouquets containing balloons or sweets, moving flowers beyond mere decoration and positioning them as meaningful gifts.

The Theme of Conveying Emotions

Recognizing the importance of expressing emotions through flowers, Hibiya Kadan has themed this year's gifts around ' conveying feelings '. The collection incorporates flower meanings and colors that symbolize specific sentiments, enriching the overall gifting experience. This assortment is designed to elevate the joy of selecting and giving flowers, making every bouquet a thoughtful expression of care.

Special Offers and Unique Options

The mobile ordering period kicked off on December 8, 2025, with in-store sales running from January 8 to January 12, 2026. Featured products include:
1. My Bestie! - Priced at 2,420 JPY, with gerbera representing hope and sweet peas symbolizing new beginnings, perfect for celebrating friends.
2. For YOU - Set at 3,500 JPY, combines ranunculus, tulips, and sweet peas to convey congratulations to partners.
3. With Love & Thank You! - Each at 5,500 JPY, express deep appreciation and love for significant others or parents, with various flowers symbolizing affection.

Additionally, all purchases come with options including a unique balloon feature. The 'Congrats!' aurora-colored balloon can be added for photo-friendly presentations, reinforcing the visual joy of gifting.

U-24 Discount Campaign

To incentivize younger patrons, Hibiya Kadan is also offering an exclusive early-bird campaign for those under 24, waiving the typical custom order fee based on 25% of the product price. This offer runs until January 8, 2026, giving young adults a chance to create personalized floral arrangements with no extra charges.

Engaging Social Media Efforts

To further engage the community, Hibiya Kadan has launched an Instagram and X campaign where participants can share their floral moments using a designated hashtag for a chance to win a one-month free subscription to their floral delivery service.

Bringing Joy to Celebrations

To commemorate these important life milestones, Hibiya Kadan offers a range of unique products through their online shop, including:

• - _Floral Happiness_, a hassle-free bouquet available for 5,000 JPY, that brightens up any new adult's living space without additional maintenance.
• - _Pure Blossom_, a sweet pea bouquet priced at 6,500 JPY, symbolizing fresh starts, is an ideal gift as new adults enter the world.
• - A luxurious set featuring a rosé sparkling wine and floral arrangements, perfect for celebratory gatherings priced at 7,150 JPY.

With the continuous growth of floral gifting culture among the youth, Hibiya Kadan strides confidently towards a vibrant future of floral appreciation.