Barrett Distribution Centers Partners with Willo for Nationwide Fulfillment Efforts
In an exciting development for both the logistics and oral hygiene sectors, Barrett Distribution Centers has announced a strategic partnership with Willo, a brand dedicated to innovative dental care products for children. This collaboration is set to enhance Willo's nationwide fulfillment capabilities. Barrett will be executing warehousing, distribution, and transportation services that support Willo's direct-to-consumer (D2C) and Fulfillment by Amazon (FBA) operations.
Rachel Blender, the operations manager at Willo, expressed enthusiasm about the partnership, highlighting Barrett's operational strength and cultural alignment with Willo’s values. She emphasized the company’s need for a logistics partner who can not only facilitate its aggressive growth targets but also foster a trustworthy and collaborative working relationship—a balance that Barrett has successfully achieved.
Willo is known for its recent innovation, the Willo AutoFlo+, which is groundbreaking as the first fully automated toothbrush designed specifically for children aged 5 to 13. Unlike traditional toothbrushes, the AutoFlo+ automates the entire brushing process, from dispensing the toothpaste to orchestrating the optimal brushing motion with its uniquely designed OptiClean brush head. This innovation aims to make the experience of brushing teeth easier and more enjoyable for kids while supporting their oral health.
Harrison Smith, director of pricing and contract logistics at Barrett, shared his immediate recognition of the collaboration potential during the request for proposal (RFP) process. The shared ambition and innovative spirit of both organizations create a foundation for significant achievements in the future. Barrett’s capacity to manage logistics on a national scale aligns perfectly with Willo’s growth objectives.
The partnership's operational hub is located in Barrett's facility in Hickory Hill, Tennessee, which will serve as the key logistics center for Willo’s products. Beyond merely fulfilling orders, Willo is committed to promoting children's oral health through educational outreach and community partnerships, marking a holistic approach to child health education.
Barrett Distribution Centers has established a reputation for providing tailored third-party logistics (3PL) services since its inception in 1941. Serving clients across various sectors, Barrett focuses primarily on the apparel, health, beauty, and consumer packaged goods industries, including innovative solutions in eCommerce fulfillment, omnichannel distribution, and managed transportation solutions.
Being recognized multiple times in Inc.'s list of the fastest-growing companies, Barrett combines robust operational capabilities with a personalized approach that resonates deeply with its clients. Companies interested in exploring new 3PL partnerships can reach out to Barrett for potential collaborations.
Willo, founded on a mission to innovate children’s oral care, intertwines advanced technology with practical dental care solutions. Their awareness of children's dental hygiene challenges has driven the development of the AutoFlo+, making it a parent-approved tool designed to cultivate strong brushing habits for the younger generation.
This collaboration between Barrett Distribution Centers and Willo exemplifies how the synergy between logistics and product innovation can lead to better fulfillment services, thereby making quality products more accessible to families nationwide. As Willo looks to expand its product offerings in the future, the operational support from Barrett will be crucial in achieving its goals of scaling its reach without compromising service quality.
Rachel Blender, the operations manager at Willo, expressed enthusiasm about the partnership, highlighting Barrett's operational strength and cultural alignment with Willo’s values. She emphasized the company’s need for a logistics partner who can not only facilitate its aggressive growth targets but also foster a trustworthy and collaborative working relationship—a balance that Barrett has successfully achieved.
Willo is known for its recent innovation, the Willo AutoFlo+, which is groundbreaking as the first fully automated toothbrush designed specifically for children aged 5 to 13. Unlike traditional toothbrushes, the AutoFlo+ automates the entire brushing process, from dispensing the toothpaste to orchestrating the optimal brushing motion with its uniquely designed OptiClean brush head. This innovation aims to make the experience of brushing teeth easier and more enjoyable for kids while supporting their oral health.
Harrison Smith, director of pricing and contract logistics at Barrett, shared his immediate recognition of the collaboration potential during the request for proposal (RFP) process. The shared ambition and innovative spirit of both organizations create a foundation for significant achievements in the future. Barrett’s capacity to manage logistics on a national scale aligns perfectly with Willo’s growth objectives.
The partnership's operational hub is located in Barrett's facility in Hickory Hill, Tennessee, which will serve as the key logistics center for Willo’s products. Beyond merely fulfilling orders, Willo is committed to promoting children's oral health through educational outreach and community partnerships, marking a holistic approach to child health education.
Barrett Distribution Centers has established a reputation for providing tailored third-party logistics (3PL) services since its inception in 1941. Serving clients across various sectors, Barrett focuses primarily on the apparel, health, beauty, and consumer packaged goods industries, including innovative solutions in eCommerce fulfillment, omnichannel distribution, and managed transportation solutions.
Being recognized multiple times in Inc.'s list of the fastest-growing companies, Barrett combines robust operational capabilities with a personalized approach that resonates deeply with its clients. Companies interested in exploring new 3PL partnerships can reach out to Barrett for potential collaborations.
Willo, founded on a mission to innovate children’s oral care, intertwines advanced technology with practical dental care solutions. Their awareness of children's dental hygiene challenges has driven the development of the AutoFlo+, making it a parent-approved tool designed to cultivate strong brushing habits for the younger generation.
This collaboration between Barrett Distribution Centers and Willo exemplifies how the synergy between logistics and product innovation can lead to better fulfillment services, thereby making quality products more accessible to families nationwide. As Willo looks to expand its product offerings in the future, the operational support from Barrett will be crucial in achieving its goals of scaling its reach without compromising service quality.
Topics Consumer Products & Retail）
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