Experience Thoughtful Gifting with TUMI's Gift Joy Campaign This Holiday Season

TUMI's Gift Joy Campaign: Celebrating Thoughtful Giving

As the holiday season approaches, TUMI, the renowned international brand known for its travel accessories and lifestyle products, has unveiled its latest campaign: 'Gift Joy.' This initiative champions the essence of thoughtful gifting and the timeless elegance of its designs, inviting consumers to explore a curated selection that embodies both craftsmanship and purpose.

A Journey through Joy

In a year marking TUMI's 50th anniversary, 'Gift Joy' encapsulates the brand's rich legacy, showcasing a striking palette of TUMI’s signature colors, black and red. These colors symbolize strength, purpose, and an everlasting commitment to innovation. Featured prominently in collections such as Alpha, Alpha Bravo, Voyageur, and the 19 Degree Aluminum series, these iconic hues celebrate TUMI’s heritage while symbolizing the brand’s vision for a bold and adventurous future.

Iconic Products to Elevate Your Gifting Experience

The campaign emphasizes a variety of products reimagined with meticulous details and a vibrant sense of style. Key highlights include the Double Expansion Satchel, Dey Trunk Crossbody, Just In Case™ Tote, Packable Backpack, and Essential Tote, each reflecting TUMI's dedication to functional beauty and designed for long-lasting enjoyment, well beyond the holiday season.

Moreover, the 19 Degree Aluminum collection introduces premium gifting options that showcase timeless designs and lasting sophistication. From the International Carry-On luggage to a cigar case and a compact mirror, each piece reflects TUMI’s commitment to precision and beauty, created for those who appreciate artistry just as much as functionality. Notably, the new 19 Degree Aluminum Bar Set offers a luxurious gift option for cocktail enthusiasts, including TUMI's curated cocktail recipes—perfect for festive gatherings.

Meaningful Gifting for Everyone

Victor Sanz, TUMI’s Creative Director, shares his passion for finding gifts that embody genuine joy and significance: “The best gifts seamlessly fit into everyday life—accompanying you from work to travel to home, and are meaningful both to give and to use long after the holidays have ended.”

The Arrivé collection features exceptional designs like the Barker Large Backpack and Larson Medium Backpack, distinguished by polished carbon fiber details and automotive-inspired precision. These backpacks accompany TUMI’s hand-crafted leather models from the Harrison collection, such as the Gregory Sling and Warren backpacks in a beautifully shaded wine color, each with its unique depth and character derived from artisanal finishes. The Frame travel set also adds a polished touch, designed to facilitate the organization of essentials on the go.

For women, the Olas collection encapsulates a sense of elegant lightness, merging modern design with timeless sophistication. Simultaneously, the Agent collection embodies versatile luxury, ideal for women transitioning from work to dinner with ease and style. This season, gifts like the Belden jewelry box, a zippered belt case, and a chain wallet in metallic silver, along with seasonal colors, are designed to bring festive luster while promising durability.

Personalization: The Ultimate Touch

Personalization and monograms take center stage this season, reinforcing TUMI’s belief that true luxury lies in detail. Custom monogramming services transform travel and lifestyle accessories into cherished keepsakes, with each marking reflecting the identity and intention behind the gift, making functional design deeply personal.

Discover the Joy of Gifting

From new experiences to post-vacation returns, every journey begins with a gift from TUMI. Discover the entire collection in stores or online at TUMI.com and get inspired throughout the season by following @TUMITravel.

About TUMI

Since 1975, TUMI has been creating world-class luxury accessories to enhance, simplify, and beautify all aspects of travel and everyday life. With a commitment to flawless functionality and a spirit of ingenuity, TUMI aspires to support lifelong partnerships for those passionate about travel and crafting memories. For more information about TUMI, visit TUMI.com or follow us on Instagram, TikTok, Facebook, and YouTube.

© 2025 Tumi, Inc.