#Japan #Osaka #Natsuki Hanae #Kutsushitaya #VOICENCE

Revolutionizing In-Store Experiences with AI

Tabio Inc., known for its specialized sock stores under the name "Kutsushitaya," is embarking on an exciting new venture that integrates cutting-edge technology into retail experiences. By leveraging NTT West Japan's newly launched voice AI service "VOICENCE," the company aims to enhance customer engagement and create an innovative in-store atmosphere. This initiative uniquely employs the voice of popular voice actor Natsuki Hanae, ensuring that the technology feels both comforting and familiar to customers.

The Need for Enhanced Shopping Experiences

Shopping today is as much about the experience as it is about the products. As consumer preferences evolve, brands must adapt to meet these changes. "Kutsushitaya" recognizes the growing importance of a delightful shopping environment that extends beyond just the products on the shelves. By implementing voice AI technology, they aim to create a multi-sensory experience that captivates customers and elevates their overall shopping journey.

NTT West's VOICENCE technology focuses on protecting the rights of performers while simultaneously enhancing the value delivered by their voices. This dual objective signifies a conscious shift towards ethical AI utilization, making it a compelling choice for Tabio's vision of improvement.

Overview of Content Deployment

The introduction of Natsuki Hanae's AI-generated voice is positioned to transform the customer experience at "Kutsushitaya" locations. Key implementations of this project include:

• - In-store special radio announcements: From November 20 to November 24, visitors to approximately 120 select stores across Japan will enjoy exclusive radio content delivered by Hanae's voice.
• - Social media engagement: Ahead of this special in-store experience, the company is already offering engaging content via their official Instagram and X (formerly Twitter) accounts starting November 13. This aims to build anticipation and enhance customer interaction.

Links to their social media:

• - Official Instagram
• - Official X

Upcoming Anniversary Event: Kutsushitaya's Birth Festival

In celebration of the launch of this voice AI project, Tabio is also hosting the "Kutsushitaya Birthday Festival" from November 20 to 24. Customers will be treated to various promotions, including double points for app users and a 10% discount on purchases exceeding 3,300 yen (some restrictions may apply).

The festivity reinforces Tabio's commitment to customer satisfaction and innovative shopping approaches, and it further leverages technological advancements to improve customer experiences.

About VOICENCE

NTT West's VOICENCE launched on October 27, 2025, represents a groundbreaking step in the realm of voice AI. The service allows for the creation of content featuring AI voices recognized legally as the voice rights of performers are prioritized. This empowering approach to content production provides a new avenue for creators and brands to engage consumers while maintaining ethical standards in AI utilization.

A Bright Future Ahead

Tabio Inc. continues to push the boundaries of conventional retail by embracing the latest technologies, ensuring that the shopping experience is not only comfortable and fresh but also forward-thinking. Customers can look forward to enhanced services and opportunities to engage with their favorite sock brand in ways that are entirely unique.

With over 50 years of history, Tabio remains dedicated to its mission of offering comfortable, high-quality socks, while intricate details of designs ensure customers feel that they are slipping on a second skin. As they expand internationally with locations in Paris, London, and China, maintaining the highest standards of quality and design is at the forefront of their efforts.

For more information about Tabio Inc., visit their website.