#China #Shanghai #China Beauty Expo #CBE

Unveiling the Future of Beauty at China Beauty Expo 2025

From May 12 to 14, 2025, Shanghai will host the 29th edition of the China Beauty Expo (CBE). This three-day event aims to spotlight the evolving facets of the beauty industry by bringing together top beauty companies and products from over 40 countries, catering to professional buyers from more than 100 nations. The expo promises to encompass every aspect of the beauty sector, ranging from supply chains to professional beauty services and finished cosmetic products.

Innovative proposals from more than 1,500 exhibitors will be featured, highlighting both finished goods and supply chain solutions. With an expected attendance of over 432,000 visitors, including representatives, distributors, wholesalers, and brands, the event serves as a formidable platform for growth in the global beauty sector.

A Showcase of Leading Brands

Under the theme “Global Relaunch, A Premiere in Shanghai,” CBE will unveil exciting new products from the world’s top 100 cosmetic brands, including well-known names like SHISEIDO, LG GROUP, CERAVE, PROYA GROUP, and many others. The event is designed to create opportunities for networking and partnerships, facilitating connections that could steer the companies towards innovative breakthroughs.

Categories of Exhibitors

CBE will spotlight a diverse array of exhibitor categories:

• - Finished Products: Categories such as skincare, color cosmetics, fragrances, and men's grooming will be prevalent. The event will also feature household cleansing products and dietary supplements, pushing the envelope for holistic beauty solutions.
• - Professional Beauty: High-end products, beauty equipment, and services focusing on health and wellness will dominate this category, catering to the rise of wellness-centric beauty care.

Supply Chain Innovations

The exhibition will also cater to a plethora of supply chain exhibitors, including about 1,500 innovative cosmetic suppliers from around the globe. Key players like COSMAX, INTERCOS, and KOLMAR will present raw materials, packaging solutions, and OEM/ODM services essential for developing unique beauty products that appeal to today’s consumers. These suppliers will demonstrate capabilities that allow brands to create differentiated offerings through innovative materials and technology.

Empowering Buyers and Businesses

With an emphasis on new global products and cutting-edge technology, CBE will launch initiatives targeting “Global Beauty Technology New Products.” These activities are designed to enhance the visibility of innovative offerings and create substantial business opportunities that allow companies to boost their brand image and recognition through high-quality innovations.

During the expo, over 200 professional buyers from 20 countries will engage in personal meetings with Chinese supply chain companies. This interactive experience is aimed at helping domestic businesses expand their international presence and foster meaningful global partnerships.

For more information about this groundbreaking event, visit www.chinabeautyexpo.com. Explore how the China Beauty Expo could unlock new avenues in the beauty landscape.

With increasing global interest and participation, the China Beauty Expo is set to redefine the beauty industry's future, ensuring a strong push toward innovation and collaboration that the industry truly needs.