#United States #Inglewood #Haircare #Cécred #COWBOY CARTER

Cécred Unleashes the 'Cécred Roadshow'

Cécred, renowned as the official beauty brand tied to the much-anticipated COWBOY CARTER TOUR, is gearing up to thrill beauty enthusiasts across the United States with an innovative pop-up experience this season. Following an impressive launch at Ulta Beauty that shattered sales records, the brand is ready to take its transformational haircare offerings on the road.

What's the Cécred Roadshow?

The Cécred Roadshow represents the brand's inaugural multi-city pop-up journey, aiming to connect with fans and educate them on the diverse, luxurious world of haircare. The roadshow kicks off at the iconic SoFi Stadium in Inglewood on April 28th and will travel to multiple stadiums hosting COWBOY CARTER events, creating multiple opportunities for hair lovers to immerse themselves in the brand's ethos.

Equipped with custom-designed trailers and interactive displays, the Cécred Roadshow invites attendees to experience haircare like never before. The portable pop-up will host engaging experiences emphasizing hair wellness, catering to various hair types and textures with an emphasis on community-driven narratives.

Roadshow Highlights

Visitors can expect several exciting highlights, including:

• - Step Into the World of Cécred: This vibrant, chrome-wrapped trailer will immerse attendees in the brand’s vision. Featuring dynamic visuals and interactive exhibits, this attraction promises to transform viewers’ perception of haircare.
• - Stage-Worthy Snapshot: The fan-favorite Cécred Fan Cam provides visitors with the opportunity to capture their unique moments, creating shareable memories or simply posing with gigantic replicas of the brand's products. It’s an exciting way for fans to connect with the brand personally.
• - Exclusive Gifts: Attendees won’t want to miss out on the chance to collect exclusive, limited-edition merchandise and samples available only during the roadshow. This unique offering adds an element of surprise and delight for attendees.

Tour Details

The Cécred Roadshow will traverse seven cities throughout the summer, with stops scheduled for major locations such as Chicago, New York/New Jersey, Houston, Washington D.C., Atlanta, and Las Vegas. This extensive tour ensures that whether fans are attending a concert or simply visiting in the area, they will have the opportunity to dive into the world of Cécred.

In addition to the concert locations, the tour includes visits to select Ulta Beauty stores. In-store pop-up events in cities like Los Angeles, Chicago, Houston, and Atlanta will provide even more chances for guests to explore the offerings and redeem exclusive gifts when making purchases.

A Commitment to Hair Wellness

Cécred continuously seeks to innovate within the beauty sector, blending patented technology with age-old hair rituals from around the globe. This brand champions inclusivity, making haircare accessible to all, regardless of texture and type, and celebrates the cultural connections we share through hair.

For more information, including the full list of tour stops and offerings, you can visit www.cecred.com.

As the anticipation builds, beauty aficionados and COWBOY CARTER fans alike can look forward to a whole new level of engagement, education, and celebration at the Cécred Roadshow. Join the movement and elevate your haircare game today!