Tara Media and TargetSmart Appoint Adnan Mohamed as Senior Director of Political Sales

Tara Media, a comprehensive digital marketing agency that specializes in data-driven campaigns, has announced the appointment of Adnan Mohamed as the Senior Director of Political Sales. This strategic addition aims to enhance both companies' capabilities within the realm of political advertising, particularly as the 2026 and 2028 election cycles draw closer.

Adnan Mohamed comes to this role with a wealth of experience, boasting over a decade in political strategy and campaign management. He has previously held senior positions in notable political campaigns, including serving as the National Political Director for Beto O'Rourke and Deputy National Political Director for Seth Moulton. His impressive resume also includes significant contributions to President Joe Biden's coordinated campaign in Virginia, showcasing his versatility and deep understanding of political dynamics.

Most recently, Adnan held an influential position at Cox Media, where he specialized in national political ad sales, focusing on voter targeting and media optimization. His experiences have equipped him to lead innovative sales strategies and provide valuable insights into the evolving landscape of political discourse.

In an official statement, Tom Bonier, CEO of Tara Group and Senior Advisor to TargetSmart, expressed excitement over Adnan's arrival, stating, "We are thrilled to have Adnan join our team, working hand in hand with our new CEO Liz Walters. His extensive experience across campaigns, party leadership, and Capitol Hill uniquely positions him to enhance Democratic communications as we innovate our offerings."

Working cooperatively with both Tara Media and TargetSmart, Adnan will drive key initiatives that leverage the vast resources and expertise of the Tara Group. This includes utilizing the TargetSmart Media Buying Platform to bolster data offerings and reinforce communications strategies for Democratic campaigns and progressive organizations across the nation.

In his new role, Adnan will take charge of Tara Media's political advertising portfolio, guiding strategy development, innovation, and client interactions as the political landscape prepares for pivotal election cycles. Additionally, he will focus on creating robust advertising strategies that utilize advanced technology and data analytics to maximize campaign effectiveness.

Adnan commented on his new position, proclaiming, "Tara Media is at the forefront of a new era in political advertising. What distinguishes this firm is its ability to integrate proprietary data, sophisticated artificial intelligence models, and deep market insights—all within one comprehensive platform. This centralized capability allows for efficient execution across all forms of digital advertising, from connected TV (CTV) to programmatic display, offering campaigns an unparalleled advantage."

The appointment of Adnan ensures that Tara Media is well-prepared to navigate the complexities of the upcoming political landscape, redefining how political messages are crafted and delivered to engage voters effectively. With the combination of Tara Media’s avant-garde approach and Adnan’s extensive experience, the companies are poised to lead in political advertising innovation in the years to come.

As they continue to expand their offerings, all eyes will be on Tara Media and TargetSmart to see how they reshape the dynamics of political campaigning.