#Japan #Retail Solutions #Chuo #Max Realize #REAL Insight

Max Realize Revamps Its Corporate Website

Max Realize, a prominent marketing firm headquartered in Chuo City, Tokyo, has recently announced a complete overhaul of its corporate website on July 31, 2025. This transformation aligns with the company’s new branding initiative and the transition into three distinct business units focusing on maximizing in-store sales. The revamped website serves as a strategic platform providing concrete solutions and success stories aimed at addressing the challenges faced by businesses.

Background of the Revamp

In the face of rigorous marketing strategies developed by manufacturers, retail outlets often struggle with implementation due to staff shortages, leading to significant "opportunity loss" from stockouts and disorganized displays. This disconnect between strategy (headquarters) and execution (retail) is a substantial barrier to revenue maximization. To bridge this gap, Max Realize emphasizes a “field-originated” approach that connects marketing and sales, ensuring cohesive support at every level.

To this end, the company has articulated a new mission: "Contributing to customer growth through field-centric marketing!" This mission forms the backbone of the rebranding initiative, which includes the restructuring of its retail, data, and marketing solution services. The website revamp is a key component of this transformation, designed to clearly communicate the new business structure and the value provided to customers and society.

Key Features of the Revamped Website

1. Visibility of Business Model Centered on REAL Insight
At the heart of our services lies our unique insight, REAL Insight, derived from over 1,300 field representatives who visit more than 6,500 stores daily. This verifiable in-store information stands as the foundation for all value generation, illustrating how our three solution units interlink to bolster clients’ "actual sales."

2. High-Search-ability Case Studies for Immediate Solutions
A new “Challenge/Case Study” page has been introduced, allowing users to intuitively find solutions to prevalent issues, such as stagnant sales or effective distribution of new products. Users can filter success stories by retail type or solution type, making it easy to identify relevant examples. Additionally, our "Works page" showcases our advertising production achievements, providing tangible insights into our capabilities.

3. Streamlined User Experience for Quick Navigation
The website is optimized for various devices, including PCs and smartphones. We have organized complex information to ensure that visitors can navigate effortlessly to the information they seek through an intuitive site structure.

Comments from CEO Masato Sawachi

Since our inception, we have consistently focused on the "field" to guide our endeavors. This corporate site renewal is a renewed commitment to our mission of "contributing to customer growth through field-centric marketing," reaffirming our promise to society and our customers. In these rapidly changing times, I am confident that our strengths—real information and execution capabilities—will empower customer growth. We hope visitors will experience our passion and the true value of our solutions through the new site.

Future Outlook

As connections between strategy and execution grow increasingly vital, we are looking at how to contribute to the entire supply chain, starting from the store level. In this evolving landscape, we believe our capacity to seamlessly support everything from marketing strategies to in-store promotions positions us as a critical player in the industry. Leveraging field-originated insights, we aim to connect manufacturers, retailers, and shoppers, enhancing the "value of shopping." Our vision is to disseminate essential values into society that extend beyond mere convenience and price, bringing about the joy of purchasing.

Company Overview

Company Name: Max Realize Co., Ltd.
Location: 2-13-13 Nihonbashi Kayabacho, Chuo-ku, Tokyo 103-0025
CEO: Masato Sawachi
Established: September 2000
Website: Max Realize
Business Areas: Retail solution services, data solution services, marketing solution services

Media Inquiries

For further information regarding this announcement, please contact:
Max Realize Co., Ltd.
Planning Department, Attn: Sudo
Phone: 03-5847-8661
Email: [email protected]