Pigeon Unveils Parenting Innovations at CIIE 2025 with 'The Nest'

Pigeon Showcases Parenting Innovations at CIIE 2025

In an exciting display of innovation, Pigeon introduced its latest breakthroughs in baby feeding and care at the 8th China International Import Expo (CIIE) held at the National Exhibition and Convention Center on November 7, 2025. Under the theme "The Nest," Pigeon showcased its commitment to enhancing the parenting experience for families across China and beyond.

A Legacy of Trust and Quality

Celebrating 23 years in the Chinese market, Pigeon has established itself as a trusted leader in baby and maternity care products. Zhou Jianfeng, President of Pigeon China, revealed their journey from importing products from Japan to building a strong local presence, which now includes three manufacturing plants and a research and development center. This growth reflects Pigeon’s dedication to delivering high-quality solutions tailored to the needs of local families.

Revolutionary Infant Skincare

One of the highlights at the Pigeon booth was the debut of an innovative infant skin model developed through iPS cell technology—recognized by the Nobel Prize. This advancement represents a significant stride in validating product efficacy for delicate infant skin. The research conducted at Pigeon’s Skin Care Research Center allows the brand to create and test proprietary formulations for its new Vernix Baby Skincare Series, designed to cater specifically to the unique needs of newborn skin.

Celebrating 70 Years of Innovation in Feeding

Visitors had the chance to explore Pigeon's rich history in infant feeding, dating back to 1949, when the brand revolutionized nursing with its first wide-neck bottle. This pioneering design greatly enhanced the feeding experience for both parents and infants. Today, Pigeon continues to innovate with the third generation Soft Touch Wide-Neck Nursing Bottle, crafted to closely mimic natural breastfeeding, ensuring that it meets the demands of modern parents seeking both functionality and aesthetic appeal.

Focus on Special Needs

Pigeon also emphasizes its role in supporting infants with special needs. So far, the company has contributed to the well-being of over 36,000 children born with cleft lip and palate and has provided essential nutrition to more than 9,000 premature babies through breast milk banks in neonatal intensive care units (NICUs). This ongoing commitment highlights Pigeon's focus on inclusive care for all children, regardless of their circumstances.

In a testament to their dedication, Pigeon also signed a renewed strategic cooperation agreement with the National Center for Women and Children's Health at CIIE 2025. This partnership aims to bolster programs focused on scientifically sound infant feeding and maternal wellness initiatives.

Conclusion

Pigeon's presence at CIIE 2025 serves as a powerful reminder of the importance of innovation in parenting products. With their impressive mix of tradition and cutting-edge research, Pigeon continues to lead the way in creating products that not only meet the practical needs of parents but also foster a nurturing environment for their little ones. As the brand looks to the future, its focus remains steadfast on providing trusted solutions for families across the globe.