#Japan #Tokyo #Seven-Eleven #Ehomaki #Setsubun

Get Ready for Setsubun 2026 with Seven-Eleven's Ehomaki

Seven-Eleven Japan is excited to announce that starting December 22, 2026, customers can start reserving their Ehomaki, the traditional sushi rolls enjoyed during Setsubun. This year, 12 different products will be available — featuring 7 varieties of Ehomaki, plus 3 side dishes and 2 desserts. This wide selection is designed to bring good fortune during Setsubun, which falls on February 3, 2026. The lucky direction for this year is South-South-East.

New and Exciting Flavors

Among the offerings, customers will find new additions to the menu, including the Unagi and Tamago Ehomaki priced at 1,320 yen and the Korean-style Kimbap Ehomaki priced at 450 yen. The Unagi and Tamago Ehomaki features tender grilled eel paired with a sweetened thick egg omelet, wrapped in sushi rice that’s flavored with eel sauce for an extra depth of taste. Another interesting choice is the Black Wagyu Beef Yakiniku Ehomaki, priced at 830 yen, which combines tender Wagyu beef with carefully selected ingredients for a satisfying experience.

Additionally, the classic Seven Ingredients Fortune Ehomaki includes a mix of seven different fillings, such as grilled eel, lotus root, and egg, appealing to both traditionalists and those looking to try something new. The Salad Ehomaki, a long-time favorite, offers a mix of shrimp, tuna mayonnaise, and egg, making it a hit with kids and adults alike.

The Perfect Way to Celebrate Setsubun

The practice of enjoying Ehomaki during Setsubun involves eating the roll facing the year’s lucky direction while keeping silent and making a wish — a tradition aimed at inviting good fortune. This year’s Setsubun falls on a weekday, making these take-home options not just convenient but a delightful treat during busy workdays. Whether for a family dinner or an office celebration, Seven-Eleven's Ehomaki are designed to be easy to enjoy anywhere.

Highlights of the Ehomaki Menu

1. Unagi and Tamago Ehomaki
- Price: 1,320 yen (tax included: 1,425.60 yen)
- Size: Regular (approx. diameter 4.5cm x length 13cm)
- This roll features robust eel flavor enhanced with aromatic seasoning and is served just before eating with a crispy nori exterior.

2. Kimbap Ehomaki
- Price: 450 yen (tax included: 486 yen)
- Size: Mini (approx. diameter 4.5cm x length 8.5cm)
- A fusion of flavors with bulgogi beef and vegetables wrapped in special kimbap-style rice.

3. Black Wagyu Beef Yakiniku Ehomaki
- Price: 830 yen (tax included: 896.40 yen)
- Size: Mini (approx. diameter 4.5cm x length 8.5cm)
- Premium wagyu beef with flavorful accompaniments for an indulgent bite.

Craftsmanship in Every Roll

One of the standout features of Seven-Eleven’s Ehomaki is the commitment to freshness; the nori is wrapped around the sushi just before serving, ensuring a crisp texture that enhances the overall eating experience. Seven-Eleven uses high-quality domestic nori (except for the Kimbap Ehomaki, which has Korean elements) and has uniquely processed it for optimal flavor and enjoyment.

Sides and Sweets for Festivities

Alongside the Ehomaki, customers can also snag essential side dishes and sweets:

• - Seven Ingredients Fish Cakes Soup - 358 yen
• - Seafood Chawanmushi - 398 yen
• - Mini Dofu Daifuku with Sesame - 190 yen
• - Kinako Pudding - 298 yen

These specially crafted dishes are perfect to complement the Ehomaki and create a fulfilling Setsubun meal.

Conclusion

For 2026, Seven-Eleven is prepared to meet customer desire for convenience without sacrificing the festive spirit. With a diverse range of selections from luxurious unagi rolls to timeless favorites, Seven-Eleven invites everyone to reserve their share of good fortune this Setsubun. Don't miss out on this tasty (and lucky) opportunity!
Reserve soon, as supplies will be limited. Further information can be found at the Ehomaki special website: Seven-Eleven Ehomaki 2026.