MoEngage Secures $180 Million in Series F Funding to Enhance Customer Engagement Platform
In December 2025, MoEngage, a prominent customer engagement platform catering specifically to consumer brands, announced that it successfully secured an additional $180 million in its Series F funding round. This significant amount is a continuation of its growth trajectory, following the initial $100 million raised in November of the same year. Consequently, the total funding raised in this round has now reached an impressive $280 million. Leading this latest investment are ChrysCapital and Dragon Funds, along with contributions from existing investors such as TR Capital and B Capital.
The funds from this financing round will be directed towards accelerating innovations within the Merlin AI suite, expanding market launch teams throughout North America and EMEA, and exploring strategic acquisitions to bolster the platform's capabilities. As MoEngage solidifies its influence in markets like Australia, New Zealand, and Southeast Asia, the company is also poised to enhance existing customer engagement strategies across various sectors including retail, e-commerce, and telecommunications.
Notably, alongside this latest round of investments, MoEngage has also implemented a liquidity event benefiting its employees, allowing 259 current and former staff members to share in the company's successes. This initiative demonstrates the company’s commitment to fostering ownership and wealth creation among its team and early investors. According to Raviteja Dodda, co-founder and CEO of MoEngage, this liquidity program is a crucial step in acknowledging the collective effort of those who have contributed to the company's growth.
The expansion into Europe and the UK is particularly critical for MoEngage as companies in these regions increasingly seek to modernize their customer engagement platforms and capitalize on data-driven insights. The company plans to bolster its workforce by hiring additional customer success, support, sales, and marketing personnel, all while enhancing its AI capabilities to support this growth.
MoEngage's suite of tools is now equipped to unify customer data and provide personalized omnichannel experiences, crucial for retaining customers in today's competitive digital landscape. The heightened demand for MoEngage’s Merlin AI, in particular, underscores the platform's efficiency and capability in helping brands establish deeper insights into customer behavior and interactions. With tools like MoEngage Analytics and MoEngage Inform, businesses can easily analyze data and streamline customer communications, leading to improved customer retention and loyalty.
Major players in retail and other sectors are already leveraging MoEngage’s innovative solutions to enhance customer experiences. As Bhavin Turakhia, co-founder and CEO of Zeta noted, the platform aids in optimizing critical processes, enabling rapid customer interactions that seamlessly integrate insights and actions. The reliability and speed of MoEngage Inform have proven vital for ensuring customers receive timely updates about their transactions, further solidifying trust and engagement.
As MoEngage continues to forge strategic partnerships and integrate advanced AI technologies, the company is well-equipped to lead the charge in the customer engagement landscape, helping brands maximize their marketing efforts and deliver exceptional customer experiences. With expectations for significant growth in the coming years and a commitment to innovation, MoEngage is set to redefine how businesses interact with their customers, making waves in the marketing technology space.
In conclusion, the successful funding round and subsequent plans to enhance its customer engagement platform signal a promising future for MoEngage, as it continues to empower brands to connect more effectively with their audiences across various digital platforms. The dedication to improving customer interaction and the unified marketing and product strategies is a testament to MoEngage's commitment to redefining customer engagement in an increasingly digital world.
The funds from this financing round will be directed towards accelerating innovations within the Merlin AI suite, expanding market launch teams throughout North America and EMEA, and exploring strategic acquisitions to bolster the platform's capabilities. As MoEngage solidifies its influence in markets like Australia, New Zealand, and Southeast Asia, the company is also poised to enhance existing customer engagement strategies across various sectors including retail, e-commerce, and telecommunications.
Notably, alongside this latest round of investments, MoEngage has also implemented a liquidity event benefiting its employees, allowing 259 current and former staff members to share in the company's successes. This initiative demonstrates the company’s commitment to fostering ownership and wealth creation among its team and early investors. According to Raviteja Dodda, co-founder and CEO of MoEngage, this liquidity program is a crucial step in acknowledging the collective effort of those who have contributed to the company's growth.
The expansion into Europe and the UK is particularly critical for MoEngage as companies in these regions increasingly seek to modernize their customer engagement platforms and capitalize on data-driven insights. The company plans to bolster its workforce by hiring additional customer success, support, sales, and marketing personnel, all while enhancing its AI capabilities to support this growth.
MoEngage's suite of tools is now equipped to unify customer data and provide personalized omnichannel experiences, crucial for retaining customers in today's competitive digital landscape. The heightened demand for MoEngage’s Merlin AI, in particular, underscores the platform's efficiency and capability in helping brands establish deeper insights into customer behavior and interactions. With tools like MoEngage Analytics and MoEngage Inform, businesses can easily analyze data and streamline customer communications, leading to improved customer retention and loyalty.
Major players in retail and other sectors are already leveraging MoEngage’s innovative solutions to enhance customer experiences. As Bhavin Turakhia, co-founder and CEO of Zeta noted, the platform aids in optimizing critical processes, enabling rapid customer interactions that seamlessly integrate insights and actions. The reliability and speed of MoEngage Inform have proven vital for ensuring customers receive timely updates about their transactions, further solidifying trust and engagement.
As MoEngage continues to forge strategic partnerships and integrate advanced AI technologies, the company is well-equipped to lead the charge in the customer engagement landscape, helping brands maximize their marketing efforts and deliver exceptional customer experiences. With expectations for significant growth in the coming years and a commitment to innovation, MoEngage is set to redefine how businesses interact with their customers, making waves in the marketing technology space.
In conclusion, the successful funding round and subsequent plans to enhance its customer engagement platform signal a promising future for MoEngage, as it continues to empower brands to connect more effectively with their audiences across various digital platforms. The dedication to improving customer interaction and the unified marketing and product strategies is a testament to MoEngage's commitment to redefining customer engagement in an increasingly digital world.
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.