Introducing Genmai Macarochi: The New Snack Ideal for Health-Conscious Consumers

Genmai Macarochi: A Nutritious Snack for Your Cravings

With a goal to promote healthy eating, Organic Life Inc., located in Chiyoda-ku, Tokyo, is thrilled to announce the launch of Genmai Macarochi on September 1, 2025. This innovative snack is crafted from domestic brown rice flour, specifically from the high-functional variety known as Kin no Ibuki. It is designed for those who prioritize their health, being gluten-free, allergen-free, and contains no artificial flavors.

Nutritional Powerhouse

Genmai Macarochi is packed with nutrients, including a high concentration of Vitamin E and GABA. Despite providing substantial satisfaction, one bag contains only about half the calories of a salt ball rice snack. The absence of artificial additives allows consumers to indulge in guilt-free snacking, making it an excellent choice for children's snacks as well.

This healthy treat is perfect for those conscious about health and beauty, or even as a side for alcoholic beverages. Genmai Macarochi offers three distinctive flavors: Awaji Island Seaweed Salt, Nori Salt, and Salt Lemon.

Key Features of Genmai Macarochi

1. Packed with Nutrients: Utilizing 70% Kin no Ibuki brown rice flour, known for its triple germ content compared to regular brown rice, plus 30% domestic rice flour, each bag delivers:
- Vitamin E: Approximately 0.6 mg per bag
- GABA: Approximately 1.1 mg per bag
- Dietary Fiber: Approximately 0.5 g per bag

2. 100% Gluten-Free: Safe for those with wheat allergies or individuals seeking to eliminate gluten from their diet.

3. Allergen-Free: The snack is produced in a facility that ensures no allergens are present, assuring safety for many consumers.

4. No Artificial Additives: Made from natural ingredients, Genmai Macarochi allows you to savor the authentic flavors without the interference of artificial seasonings.

5. Light and Crunchy Finish: Fried in domestic rice oil, this snack provides a crisp texture along with a delightful toasted aroma, perfect for guilt-free indulgence.

Overview of Genmai Macarochi

Product Details:

- Product Name: Genmai Macarochi
- Shelf Life: 180 days from production at room temperature
- Release Date: September 1, 2025
- Available Flavors: Awaji Island Seaweed Salt / Nori Salt / Salt Lemon

Flavor Profiles

- Awaji Island Seaweed Salt: This variant features the mellow umami of Awaji's natural salt rich in minerals, perfectly complementing the toasted flavor of brown rice. Price: ¥250 (excluding tax) with a 19g serving.
- Nori Salt: Infused with aromatic seaweed, this snack delivers a flavorful burst with just the right amount of saltiness, creating an addictive treat. Price: ¥250 (excluding tax) with a 19g serving.
- Salt Lemon: Balancing refreshing lemon acidity with saltiness, this delicious snack remains easy to enjoy even in hot weather. Price: ¥250 (excluding tax) with a 19g serving.

Development Inspired by Customer Feedback

Comments from Product Development Lead Hiroyuki Asahi

"We've often heard from customers that while they recognize the health benefits of brown rice, they find it inconvenient to cook and too tough in texture for regular consumption. This led us to think: how can we make enjoying brown rice easier and more delicious? The result is Genmai Macarochi!"

We chose Kin no Ibuki, a high-functional variety developed in Miyagi Prefecture, which features larger germ content compared to standard brown rice. Rich in Vitamin E along with GABA and dietary fiber, this brown rice boasts a sweet flavor, which shines through when transformed into a snack that delivers both its natural nuttiness and sweetness. We also focused on developing a shape that provides satisfying crunch, ensuring it serves not only as a treat but also a convenient health-conscious snack for busy days.

Genmai Macarochi presents a new way to easily incorporate the nutritional value of brown rice into daily diets. It’s the ideal choice for those who've struggled to keep brown rice in their meals!

Aiming for a Sustainable Future

Founded in 2000, Organic Life Inc. collaborates with producers committed to organic practices and environmentally friendly agriculture. Our mission is to foster sustainable agriculture and promote a better ecosystem through shared values and practices with our community. Over the years we have developed signature products such as organic carrot juice and healthy vegetable chips made from domestically sourced vegetables.

Looking ahead, we are planning to expand our flavor offerings and explore the development of further processed foods. With a commitment to supporting sustainable agriculture, we will continue to contribute to the realization of a more sustainable society.

About Organic Life Inc.

- Headquarters: 4th Floor Matsumatsu Gen Building, 4-13-5 Sotokanda, Chiyoda-ku, Tokyo 101-0021
- CEO: Takahiro Ito
- Established: July 4, 2000
- Phone: 03-5298-7800
- Email: [email protected]
- Official Website: https://eu-ki.jp/