Enhancing Payment Approval Rate Monitoring for Lotte's Online Mall

YTGATE, a leading firm specializing in fraud prevention solutions, has recently announced a collaboration with Lotte Co., Ltd. to improve the payment approval rate monitoring for their official online store, the Lotte Group Official Online Mall. This initiative is set to roll out in May 2025 with the aim of overcoming the declining trend in credit card approval rates that has emerged in recent years.

Background of the Initiative

The introduction of this monitoring strategy stems from insights gathered during a presentation by YTGATE's CEO, Yutaro Takahashi, at an external conference. Attendees were made aware of a worrying drop in credit card approval rates. Further investigations revealed that the implementation of 3D Secure, which became mandatory in March 2025, coincided with a noticeable decrease in the approval rates on Lotte's own online platform. These findings highlighted potential revenue losses due to low approval rates.

Consequently, Lotte sought solutions to enhance their approval rate and decided to partner with YTGATE, adopting their payment optimization service, YTGuard.

Key Factors for Selection

Lotte’s decision to choose YTGATE was influenced by several compelling factors:

- YTGATE provides a user-friendly dashboard that allows real-time monitoring of approval rates directly by the company.
- The support from YTGATE's extensive experience and expertise in negotiations with card companies reassures Lotte when dealing with potential issues.
- The collaboration not only aims to improve the approval rates but also addresses future fraud prevention and payment conflict resolution.

Insights from Lotte Co., Ltd.

Shigeo Murashima, head of the E-commerce Promotion Division at Lotte’s Communication Design Department, shared his thoughts on the collaboration, saying, "We have already conducted monthly analyses of approval rates over the past year and uncovered a surprising number of orders that were not approved. Our ongoing analyses will play a crucial role in our efforts to enhance our future processes."

About Lotte Group Official Online Mall

The Lotte Group Official Online Mall offers a wide variety of products, including not only Lotte’s popular snacks and ice creams but also items from associated companies such as Mary Chocolate and Ginza Cozy Corner. Unique offerings, such as the ability to create a personalized version of the iconic