Discover the Essence of MUJI's 20 Years of Corporate Advertising in Ginza
Discover MUJI's Journey Through Advertising
From November 28 to December 14, 2025, MUJI will showcase a remarkable exhibition at the ATELIER MUJI GINZA in Ginza, Tokyo. The exhibit will feature approximately 20 years of the company's corporate advertisements, reflecting on the evolution of its branding amidst societal changes. With MUJI celebrating its 45th anniversary, this exhibition promises to be an introspective journey into the philosophy and evolution of the iconic brand.
Exploring the Philosophy Behind the Ads
Founded by Ryohin Keikaku Co., Ltd., MUJI has consistently aimed to pose questions about the essence of living and society itself. Over the years, it has launched various advertising campaigns that not only promote their products but also encapsulate the brand's ethos. The most recent campaign, launched in August 2025,
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