Riunite Collaborates with Meals on Wheels America for Shared Mission of Togetherness

Riunite Partners with Meals on Wheels America: A Campaign to Unite

Riunite, a leading Italian red wine brand, is thrilled to announce its inaugural collaboration with Meals on Wheels America. This partnership highlights a mutual dedication to fostering connections through meals, particularly for seniors who often face hunger and isolation.

With a donation of $25,000 to Meals on Wheels’ End the Wait™ initiative, Riunite aims to ensure that every senior needing this service receives vital meals. The collaboration is rooted in the belief that meals can create community, bringing people together more than ever.

Mina Belhaj Rouas, Vice President of Marketing and Trade Development at Frederick Wildman, stated, "Meals on Wheels America’s mission to care for older adults resonates with Riunite’s long-held vision of creating moments of comfort and togetherness at the dining table." This partnership reinforces the idea that both organizations share a profound commitment to meaningful engagement.

Len Walder, Senior Director of Corporate Partnerships at Meals on Wheels America, echoed this sentiment, explaining, "The alliance with Riunite shows the powerful impact of compassion and shared values. Their support allows us to reach more older adults and assure them that they are not alone."

To promote this partnership, Riunite will execute a nationwide promotional campaign, incorporating in-store materials and social media efforts to raise awareness for the initiative. They aim to highlight the importance of community through shared meals, showcasing that with each bottle sold, consumers contribute to helping those in need.

Furthermore, Riunite will engage in Meals on Wheels appreciation events in Texas specifically on November 7 and November 21, reinforcing their commitment to this cause. As an organization, Riunite has been a cornerstone of Italian wine production since 1950. Originating from a coalition of nine cooperative wineries, it has grown into a global force comprising over 1,450 families and thousands of hectares of vineyards. Known for its high-quality Lambrusco that is free from added sugars, Riunite invites people to experience authentic Italian craftsmanship in each bottle.

On the other side, Meals on Wheels America serves over 5,000 community programs dedicated to combating senior hunger and isolation. Their network of volunteers provides essential meals while also addressing safety and nutrition, enabling well-being among older adults. By supporting local member programs, Meals on Wheels America strengthens its community ties and reinforces the importance of caring for seniors and facilitating social connection.

In essence, the collaboration between Riunite and Meals on Wheels America represents a profound acknowledgment of the importance of shared meals. This campaign emphasizes that great food, exceptional wine, and strong bonds between people can elevate the dining experience.

As we embrace the warmth of shared meals, both organizations are here to ensure our seniors feel valued, supported, and connected. Through this partnership, Riunite and Meals on Wheels America invite everyone to participate in upliftment and support for those in need—one meal, one bottle, and one community at a time.