Infineon Celebrates 25 Years with Global Communication Campaign Highlighting Semiconductor Technology

Infineon Celebrates 25 Years of Innovation

Infineon Technologies AG, a leader in the semiconductor industry, is kicking off a significant communication campaign to celebrate its 25th anniversary. This global initiative focuses on emphasizing the role of semiconductor technology in both economic development and societal advancement, particularly in the realms of decarbonization and digitalization.

In a statement, Andreas Urschitz, Chief Marketing Officer and Member of the Management Board, shared, "Our IPO on March 13, 2000, was a courageous step toward becoming a prominent global technology company. As we reflect on our journey, it is evident that our growth story is remarkable. Our ability to innovate, adhere to quality standards, and evolve continuously has been pivotal to our success. Our products are integral in facilitating the shift from fossil fuels to climate-neutral technologies, and it is crucial that this message resonates through our anniversary campaign."

The campaign carries a central theme titled "Matters to Me," which includes a series of emotional testimonials from a diverse group including customers, employees, and end-users. These narratives will highlight how Infineon's semiconductor solutions impact their daily lives, both from a technical perspective and through personal anecdotes. For instance, a manager from a French automotive component supplier outlines the importance of collaboration with Infineon in advancing decarbonization efforts within the automotive sector.

Florian Martens, Chief Communications Officer, also mentioned, "It is essential for our communication efforts to enhance public awareness and underline the importance of our semiconductor technologies along with Infineon as a whole. Our corporate anniversary serves as a pivotal opportunity for this purpose. Our campaign seeks to connect with audiences emotionally, while also fostering a sense of pride among our employees."

The campaign framework designed around "Matters to Me" allows for localized thematic focuses while still maintaining its global appeal. Infineon plans to implement a comprehensive 360° brand strategy to disseminate this campaign across various online and offline channels. This includes integrating the campaign into existing communication plans and scheduling milestone events to occur throughout the fall, ensuring that the message reaches its intended audience effectively.

About Infineon Technologies

Founded in 2000, Infineon has become a leader in power systems and IoT solutions, standing at the forefront of driving decarbonization and digitalization with its innovative products. As of September 2024, the company employed approximately 58,060 people and reported 2024 revenues of around €15 billion. Infineon is publicly traded on the Frankfurt Stock Exchange under the ticker symbol IFX, as well as on the OTCQX International market under IFNNY.

As they approach a quarter-century in operation, Infineon Technologies continues to play a pivotal role in shaping a sustainable and digital future. For more insights regarding the company's 25th-anniversary communication campaign, please visit Infineon's dedicated anniversary webpage.