Hotto Motto's New Store in Ehime: A Fun Take on Japanese Bento Culture

Introduction

On September 7, Hotto Motto, a popular bento take-out chain, unveiled its first store in Ehime Prefecture, called Matsuyama Edamatsu Store. With the motto "Enjoying Japanese Bento," this new location aims to bring joy and excitement to the bento experience, adding warmth and care to their home-cooked meals.

The New Store Design

The Matsuyama Edamatsu Store features a bright and vibrant exterior, reinforcing the brand's signature color of red. The design intends to evoke a strong connection to Hotto Motto whenever customers see the color red in the streets. Additionally, the store's logo portrays shiny, delicious rice, representing the company's commitment to quality and freshness in their offerings.

Inside, the store is designed with a cheerful ambiance. The walls are adorned with positive messages that reflect Hotto Motto's core values:

- "Come Alive with OBENTO."

Not only does a warm bento fill your stomach, but it also uplifts your spirit and mood, allowing customers to experience the joy of eating Hotto Motto's carefully prepared meals.

- "READY, SET, GO!"

- READY: Fresh rice is cooked on-site to provide customers with delicious, steaming hot rice.
- SET: New and diverse menu items are made to order, ensuring each dish is fresh and tailored to customer preferences.
- GO!: Customers can take home freshly made bento, promising a gratifying experience with warm, delightful meals.

Locations and Future Openings

The Matsuyama Edamatsu Store is just the beginning. Hotto Motto has plans to open additional stores in Ehime Prefecture:

- Matsuyama Higashirachō Store on September 14.
- Matsumae Town Tsutsui Store on September 23.
- Saijo Koen Dori Store on September 24.

Please note that the opening dates can change without notice.

Conclusion

With the launch of the Matsuyama Edamatsu Store and its unique design that emphasizes fun and freshness, Hotto Motto continues to enhance the Japanese bento experience. As they expand further into Ehime, patrons can look forward to more locations where the warmth of home-cooked bento can be enjoyed. Visit us and bring home a piece of joy with Hotto Motto!