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GTSE's Strategic U.S. Expansion with Avalara and BigCommerce

In a significant move to support its growth, GTSE, a United Kingdom-based company, is making strides into the U.S. market by leveraging the Avalara for BigCommerce integration. Since its inception in 2014, GTSE has primarily focused on selling cable ties, various tapes, and other essential trade supplies. However, the company's ambitious expansion efforts took shape dramatically as it ventured into the U.S. market.

GTSE initially tapped into the U.S. customer base by utilizing Amazon’s platform in 2020. Witnessing exponential sales growth, it established its own American website in 2023, further solidifying its presence. With the introduction of Avalara in November 2023, GTSE capitalized on tax automation to streamline compliance as it navigates its rapid growth.

Tom Armenante, Director of Ecommerce at GTSE, highlighted, "We are preparing for significant growth in the U.S. within the next year and are making considerable investments in inventory and infrastructure to underpin that growth. Thus, we'll likely have to register in several new states."

GTSE is not just aiming for sales growth; they also plan to prioritize the management of sales tax exemption certificates for their B2B transactions as part of their automated tax compliance strategy facilitated by Avalara, which offers both AvaTax and Avalara Returns.

Liz Armbruester, EVP, Customer and Compliance Operations at Avalara, expressed pride in supporting companies like GTSE. She stated, "We're committed to ensuring our customers are compliant in new jurisdictions as they expand across borders. Collaborating with ecommerce partners like BigCommerce allows us to streamline tax compliance processes effectively, enhancing accuracy and reducing costs for merchants like GTSE."

Avalara plays a vital role in automating tax compliance for businesses, simplifying what can otherwise be a complex landscape of regulations. Their solutions aim to minimize errors and provide cost-effective compliance mechanisms, making them an ideal partner for businesses like GTSE venturing into new markets.

GTSE isn’t only leaning on technology for compliance but is also investing heavily in improving customer experience through enhanced inventory management. This shows a commitment to providing high-quality service and product availability in the U.S. market.

As GTSE continues to expand its footprint in the United States, it remains to be seen how these strategic integrations will impact their growth trajectory amidst a competitive landscape. With their continued partnership with Avalara and BigCommerce, the future looks promising for this ambitious U.K. leader.

To explore the details of GTSE’s collaboration with Avalara and how it is shaping their U.S. expansion, visit here.

At Avalara, tax compliance isn't just a service; it is a proactive solution designed for businesses of all sizes, aiming to ease the challenges of taxation across different jurisdictions while ensuring compliance is maintained seamlessly. Their ongoing innovations and partnerships will continue to enhance the operational efficiency of companies transitioning into new markets.

In conclusion, as GTSE navigates this exciting phase of growth, the support from Avalara and the robust platform provided by BigCommerce stand as testament to the power of strategic partnerships in driving business success.