#United States #Las Vegas #CES 2025 #Creative Vision #Sony Group

Sony's Participation at CES 2025

Sony Group Corporation is taking center stage at CES 2025, running from January 7 to 10 in Las Vegas, Nevada. The tech giant's exhibition centers around their visionary theme: Creative Entertainment Vision, highlighting their aspirations over the next decade. Hiroki Totoki, the President and COO of Sony, led opening discussions on January 6, emphasizing their strategic initiatives aimed at enhancing creative freedom across diverse fields. The presentation featured a multitude of exciting announcements regarding new technologies and entertainment experiences.

One major highlight is the introduction of PXO AKIRA, a revolutionary vehicle processing system that employs virtual production techniques. This system enhances film-making by improving safety, reducing production costs, and elevating creative opportunities through advanced robotics and LED technology. Another standout feature showcased was XYN™, a unique integrated solution crafted for producing spatial content utilizing cutting-edge imaging and display technologies, promising enhanced workflows in CGI production.

For anime and gaming fans, Sony presented a roadmap for expanding popular franchises. A prominent project includes the development of an anime series based on the hit game Ghost of Tsushima Legends, alongside the upcoming launch of the Crunchyroll Manga app. Furthermore, the anticipated season 2 of the hit drama series The Last of Us was also revealed to be scheduled for release soon.

The event featured special guest Roger Goodell, Commissioner of the National Football League, who addressed the latest advancements in sports entertainment, illustrating the expanding connection between Sony's technology and the sports sector. Additionally, a breakthrough in mobility innovation was unveiled with the AFEELA 1, an electric vehicle by Sony Honda Mobility, which expects to commence orders in 2025.

Immersive Experiences

While at the booth, attendees can partake in immersive experiences showcasing popular franchises, including Demon Slayer: Kimetsu no Yaiba. Fans can engage with global franchises through themed photo opportunities and interactive displays that celebrate the rich narratives of these characters.

Sony also introduced new location-based entertainment experiences tied to major gaming titles. Attendees are invited to explore an intricate proof-of-concept installation based around The Last of Us, integrating advanced tech like 3D sound and sensory elements to create an immersive gaming experience.

With its booth designed around three main pillars—Creativity Unleashed, Boundaries Transcended, and Narratives Everywhere—Sony aims to reinforce its commitment to collaboration with creators from all sectors, enabling innovative storytelling and entertainment. Visitors are encouraged to check out the virtual platform Sony Square, hosting detailed sessions on their CES exhibits.

The CES 2025 showcase stands as a testament to Sony’s forward-thinking ethos, promising exhilarating developments in both technology and entertainment that are sure to captivate audiences worldwide. To keep up with Sony's CES activities, you can follow their official YouTube channel for real-time updates and keynote sessions.

Closing Remarks

As the CES 2025 event unfolds, Sony hopes to ignite creativity and spark imagination through its innovative approaches, emphasizing an enduring pledge to deliver unparalleled entertainment experiences. This bold vision encapsulates not just what Sony aims to achieve in the years to come but also how it positions itself indelibly within the larger tapestry of global entertainment and technology industries.

Stay tuned for more developments as Sony continues to evolve and redefine the entertainment landscape.