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Coca-Cola Bottlers Japan's Commitment to Sustainability at the 2025 Yokohama Hakkeijima Triathlon Festival

Coca-Cola Bottlers Japan Inc., headquartered in Minato-ku, Tokyo, with CEO Karin Dragan at the helm, has announced its role as a silver partner for the upcoming 2025 Yokohama Hakkeijima Triathlon Festival, taking place on September 28, 2025. Continuing from the previous year's event, Coca-Cola will again engage in recycling beverage containers at aid stations.

The event will showcase Coca-Cola's innovative approach to sustainability through the use of PET bottle recycling, known as "Bottle-to-Bottle," and the recycling of paper cups. This initiative aims to minimize waste generated from containers, aligning with the company's goal of promoting sustainable event operations.

Recycling Initiatives at the Festival

At the aid stations, used PET bottles will be collected and sorted for recycling. They will be transformed into raw materials for new PET bottles that will later be used for Coca-Cola products. Signage regarding the "Bottle-to-Bottle" initiative will be displayed at the tables and eco-stations throughout the venue, aimed at increasing awareness about recycling among athletes and attendees alike. Additionally, used paper cups will be segregated and sent to recycling facilities for conversion into products like toilet paper and cardboard.

This partnership emphasizes Coca-Cola's commitment to waste reduction and the circular economy as critical components of its operational strategy. By implementing recycling measures at the festival, the company aims to contribute to the broader goal of resource circulation in Japan.

About the 2025 Yokohama Hakkeijima Triathlon Festival

• - Event Name: 2025 Yokohama Hakkeijima Triathlon Festival
• - Date: September 28, 2025
• - Location: Yokohama Hakkeijima Sea Paradise and the LINKAI Yokohama Kanazawa area
• - Competition Categories: Triathlon, Aquathlon, Duathlon, among others
• - Expected Participants: 919 athletes
• - Organized by: Yokohama Seaside Triathlon Executive Committee
• - Official Website: Sea Tri Yokohama

Coca-Cola Bottlers Japan has firmly positioned "Container & Recycling (Circular Society)" as one of its key priorities, focusing on design and collaboration with partners for collection. Through the promotion of horizontal recycling, the company actively addresses resource circulation in the domestic market.

As we approach the 2025 Yokohama Hakkeijima Triathlon Festival, Coca-Cola Bottlers Japan is committed to enhancing the circular use of materials by recycling both PET bottles and paper cups, furthering their mission of sustainability and resource efficiency.