Join the Local Challenge Program in Kitagawa Village, Japan!

Embrace the Opportunity: Join the Local Challenge Program in Kitagawa Village

In a small village surrounded by the majestic Shikoku mountain range and flowing streams, North-Kitagawa stands out not only for its natural beauty but also for its rich tradition as a leading producer of yuzu citrus. With a population of just 1,000, this quaint locale is eyeing a revitalization by launching the Local Challenge Program in Kitagawa Village. Designed for anyone curious about revitalization and local business development, this initiative is being led by Satoyume Co., Ltd., headquartered in Chiyoda, Tokyo.

Program Details

Launching in August 2025, the Program will challenge participants to brainstorm and establish local businesses that leverage Kitagawa’s unique resources over a five-month timeline. The cornerstone of this venture lies in community participation, and Satoyume will guide teams throughout the process. Key dates for program activities include:

- Kick-off Event: August 26, 2025 - This online gathering will introduce participants and showcase the resources and challenges facing Kitagawa Village.
- On-site Visit: September 6-7, 2025 - A two-day immersive experience exploring the village’s cultural and natural assets.
- Field Work: October 4-5, 2025 - Teams will set their themes and interact with the community to gather insights.
- Mid Presentation: November 15, 2025 - Online presentations to refine business ideas aimed at tackling local issues.
- Final Presentation: December 20, 2025 - Participants will pitch their plans directly to the community and evaluators.

Successful proposals may receive ongoing support from the village and Satoyume even after the program concludes.

Background Context

Despite its status as a top yuzu producer, North-Kitagawa faces severe population decline, having dropped to one-fifth of its historical peak by 2020. This decline raises concerns about the future sustainability of city services and schools. To combat this, the village aims to foster local businesses that can bring about a renaissance in the area.

Participants in this program will have a chance to explore various themes that could contribute to this effort, such as:

- High-value products made from yuzu.
- Hospitality and dining programs using vacant houses and lands.
- Experience programs harnessing local resources.

Learning Opportunities

Participants will benefit from:
1. Comprehensive Support: Leverage Satoyume’s extensive experience in launching local businesses.
2. Networking: Connect with a diverse array of individuals including farmers, local businesses, and other enthusiasts.
3. Practical Learnings: Gain insights into local challenges and effective strategies to address them through hands-on experiences.

Who Can Participate?

The program is open to a wide array of individuals, including:

- Those seeking a second hometown.
- Individuals interested in developing careers in rural areas.
- Anyone eager to learn about solving local challenges through innovative business practices.

Participation Fees:

- General participants: ¥50,000 (for adults), ¥30,000 (for students).
- Residents of North-Kitagawa: Free.

Transport and accommodation costs are the responsibility of the participants.

Enrollment Deadline: July 30, 2025.

Informational Sessions

Satoyume will also host online informational sessions where participants can learn about starting local businesses and delve into Kitagawa’s resources and challenges, scheduled for July 11 and July 23, 2025.

This is a unique moment to take a significant step towards community revitalization while nurturing personal and professional growth. Join us in the effort to breathe new life into Kitagawa Village!