#Japan #Holiday Campaign #Somerset #なし #Mulberry

A Celebration of Multicultural Heritage: Mulberry's Holiday Campaign

This winter, Mulberry proudly announces its holiday campaign titled "Here We Go Round The Mulberry Tree.” Drawing inspiration from its British roots, particularly in Somerset where the brand was founded, the campaign seeks to encapsulate the essence of togetherness and celebration around the iconic Mulberry Tree.

The heart of this campaign lies in a series of visually striking elements—documentary-style footage curated by longtime collaborator Bunny Kinney and breathtaking photography captured by Francesca Planas and Alexa Soncino. They depict models like Penelope Tree and Kylea Kalle, who have transcended generations, joyfully dining, dancing, and celebrating beneath the iconic Mulberry Tree. This imagery beautifully mirrors the brand’s spirit and commitment to a united community.

A Flourishing Lineup of New Products

Mulberry's latest collection features a variety of aesthetically pleasing items, including the trendy Lennox shoulder bag with distinctive hardware and zip closures, and the compact reinterpretation of the classic 2003 Bayswater bag. This winter, fans can also look forward to the return of the "Roxanne" series, which gained fame through collaborations with acclaimed actress Cynthia Erivo in the musical Wicked, featuring both the Mini Roxanne and Small Roxanne bags.

Pricing for these statement pieces includes:

• - Bayswater: ¥253,000
• - Bayswater Satchel: ¥217,800
• - Mini Bayswater: ¥198,000
• - Lennox: ¥238,700
• - Mini Roxanne: ¥201,300
• - Small Roxanne: ¥220,000

A Palette for Every Occasion

In terms of colors, the seasonal offerings are rich and diverse, featuring textures like Somerset Gold Crinkle Metallic, Pigment Blue Haircalf, and Stormy Blue Ostrich Embossed materials—ensuring there’s an enchanting colorway for every occasion. Additionally, the lifestyle collection introduces a miniature version of the iconic Bayswater bag as a holiday ornament, available in four festive colors: Gold, Silver, Malachite, and Scarlet Red.

Ornament pricing includes:

• - Bayswater Ornament: ¥209,000
• - Lennox: ¥248,600
• - Bayswater: ¥248,600

Emphasis on Sustainability

Mulberry’s products are crafted with an unwavering commitment to sustainability and durability. The brand is proud to announce that it will achieve B Corp certification in 2024, joining an international community that promotes transparency and ethical production. The collection adheres to the "Made to Last Manifesto," which emphasizes climate action, circular economy initiatives, and community support. Notably, all leathers used in the new collection are sourced from environmentally certified tanneries.

In alignment with its social responsibility, Mulberry continues its support of The Felix Project, a London-based food distribution charity. This initiative recycles high-quality surplus food to food banks and schools, championing a meaningful cause as they strive to alleviate food insecurity in the community.

About Mulberry

Founded in 1971 in Somerset, England, Mulberry is a lifestyle brand that intertwines British creativity, community, craftsmanship, and culture. Their guiding principle, "Made to Last," reflects a profound dedication to sustainability. With plans to become B Corp certified by 2024, the brand aims to resonate positively with both the planet and its people.

For more information, visit the official Mulberry online store at Mulberry Official Website and follow them on Instagram or through their official LINE account.