#USA #San Jose #INTIMINA #Bloom #menstrual care

Introduction

In a progressive move towards enhancing women's health and wellness, INTIMINA, a pioneering brand in menstrual hygiene, has introduced its new product, Bloom period underwear. This innovative underwear offers a sustainable alternative to traditional menstrual care products, empowering women to choose environmentally friendly options.

The Features of Bloom Underwear

Designed with comfort and protection in mind, Bloom period underwear is crafted using sustainable materials, including 95% organic cotton and 5% spandex, ensuring a soft feel against the skin. This product stands out for its remarkable absorption capacity, able to hold up to 20 ml of liquid, equivalent to four regular tampons. Its unique gusset lining combines super-absorbent technology with a leak-proof membrane, ensuring that wearers experience dryness without compromise on comfort or thickness.

Moreover, Bloom underwear is OEKO-TEX certified, which signifies that it contains no harmful chemicals, offering a safe and toxin-free option for menstrual care. The absence of PFAS and other harmful substances reflects INTIMINA's commitment to women's health and the environment.

Environmental Impact

The launch of Bloom period underwear aligns with the growing demand for sustainable menstrual products. An average woman contributes approximately 331 pounds of waste to landfills over her lifetime through disposable products like tampons and pads. By choosing period underwear, women can significantly reduce this waste, making a positive impact on the planet.

Dunja Kokotović, Global Brand Manager for INTIMINA, emphasizes the importance of healthier options, indicating that women can make a substantial difference by opting for reusable products. This shift not only focuses on personal comfort but also promotes a broader ecological awareness.

Listening to Experts

To ensure the effectiveness and safety of Bloom period underwear, INTIMINA collaborated with a diverse group of gynecologists and medical consultants. Dr. Alyssa Dweck, a practicing gynecologist and an expert in Sexual and Reproductive Health for INTIMINA, highlights that this underwear is a revolutionary step for women concerned about the impact of toxic chemicals on their health. The careful selection of body-safe materials resonates well with the values of millennial and Gen Z consumers, who are increasingly prioritizing health and sustainability.

Accessibility and Pricing

Available for purchase at INTIMINA.com, Bloom period underwear comes at a competitive price point, with single pairs priced at $24.95 and a three-pack available for $39.95. By providing accessible options, INTIMINA ensures that sustainable menstrual care products are within reach for a broader audience, fostering a shift in consumer habits towards more eco-conscious choices.

Conclusion

INTIMINA's launch of Bloom period underwear not only caters to the immediate comfort needs of women during their menstrual cycles but also reflects a significant leap towards eco-friendly practices in feminine hygiene. As awareness around the environmental impact of disposable products grows, Bloom presents women with the opportunity to embrace a healthier, sustainable lifestyle, thus transforming the narrative around menstrual care. With a focus on quality, safety, and environmental considerations, INTIMINA continues to lead the industry in promoting female empowerment through innovative and responsible product offerings.