Transforming a Failing Publisher into a Lifelong Empowerment Infrastructure
A Cultural Shift in Business: Transforming a Publisher
Aoba-BBT, headquartered in Chiyoda, Tokyo, is preparing for a significant anniversary event on June 5, 2026. As part of its group-wide anniversary project, Aoba-BBT will host a special talk featuring Hirotaka Shimizu, the CEO and chairman of Kamakura Shinsho, a prime-listed company on the Tokyo Stock Exchange. Notably, Shimizu took over a failing publisher with debts exceeding three times its revenue and, through confronting the taboo topic of mortality, transformed it into a successful business.
Shimizu’s journey is steeped in the belief that by contemplating the end of life, one gains clarity on how to live meaningfully. Over three decades, he has dedicated his efforts to building what he calls the