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Introducing Quaro: A New Café Experience in Tokyo

OUJI Seiyaku Co., Ltd. has recently announced its newest venture, a café brand named "Quaro," which is set to make a significant impact as an official partner in the café category for the upcoming Tokyo Marathon 2026. The collaboration is poised to blend the brand’s unique aesthetic with the spirit of the marathon, creating a compelling narrative that captures the essence of both.

Shared Aesthetic Vision

The visual identity of Quaro is being developed by Takahiro Yasuda, a talented designer from the creative collective CEKAI, who is also responsible for the key visual of the Tokyo Marathon 2026. This synergy in design not only reinforces the shared values of Quaro and the marathon but also establishes a unique brand identity that resonates with the emotions of both café-goers and runners. In the coming days, the new logo will be revealed on Quaro's official Instagram, inviting the public to witness the fusion of creativity and passion behind the brand. Keep an eye on their Instagram!

Flagship Café in Harajuku

Scheduled to open in February 2026, Quaro's flagship café will be a four-story establishment located on Cat Street in Harajuku, known for its vibrant culture and trendy atmosphere. This space is designed to attract both local café enthusiasts and international visitors, offering a fresh perspective on Tokyo's café culture.

The café will boast a thoughtfully curated art gallery, a music bar featuring non-alcoholic cocktails, and a relaxation space designed for guests to escape the hustle of daily life. Every corner of Quaro will feature carefully selected specialty coffee made from premium beans, alongside freshly baked goods and original merchandise, providing a rich and multi-sensory experience for all patrons.

Quaro aims to be more than just a café; it aspires to become a beloved destination in Harajuku, where visitors can relax, connect, and absorb the city’s creative energy.

Exciting Campaigns Ahead

In celebration of its partnership with the Tokyo Marathon 2026, Quaro plans to launch a unique "Entry Campaign" later in November. This campaign, aimed at running enthusiasts, will provide participants the chance to win official entry slots for the marathon. More details will be shared on Quaro's official Instagram, and it promises to be an exciting opportunity for both café lovers and runners alike.

Stay tuned for more updates! Follow us on Instagram to be part of this thrilling journey.

About OUJI Seiyaku Co., Ltd.

OUJI Seiyaku is guided by the philosophy that true beauty is felt before it is seen, emphasizing the importance of fragrance in enhancing the human experience. They focus on creating memorable products that linger in memory while being gentle and impactful. With a commitment to delivering beauty through fragrance, OUJI Seiyaku seeks to create lasting echoes of beauty in everyday life. Learn more about their mission and offerings by visiting their official website.

In conclusion, Quaro's emergence as a new café brand intertwines seamlessly with the Tokyo Marathon 2026, celebrating both the art of café culture and the spirit of running in an inspiring collaboration. With exciting developments ahead, Quaro promises to be a defining aspect of Harajuku’s vibrant landscape.