POCHI Adds Wild Salmon Flavor to Medium-Large Breed Dry Dog Food

Exciting New Flavor for Healthy Pups

In an exciting development for dog owners, POCHI, a premium dog food manufacturer based in Tokyo, has announced the introduction of a new flavor, Wild Salmon, for their medium and large breed dry food.

Set to launch on April 14, 2025, the POCHI Medium-Large Breed dry food continues to offer comprehensive nutritional support while incorporating the appeal of fresh salmon as the primary ingredient. This new flavor caters specifically to dogs that prefer fish and those who may suffer from allergies to chicken or pork. As always, POCHI emphasizes the health maintenance of joints, skin, digestion, and overall well-being, making this new offering a significant addition to their product line.

POCHI and Retriever: A Partnership for Dog Happiness

The collaboration between POCHI and the Retriever magazine has been a journey guided by the feedback of dog owners. This partnership began with a reader survey conducted in November 2024, which explored the desires and concerns of Retriever owners regarding dog food. The team engaged pet owners in round-table discussions to address specific issues related to dog nutrition.

The results culminated in the creation of the POCHI Medium-Large Breed Three Poultry Recipe in October 2025. The launch of the Wild Salmon flavor is a natural evolution of this project, prioritizing the health of dogs while ensuring they enjoy their meals. It aims to enhance not just the nutritional profile but also the bond between dogs and their families during mealtime.

Key Features of POCHI Medium-Large Breed Wild Salmon

1. High Protein, Low Fat, Low Calorie:
Understanding that retrievers and other large breeds are prone to obesity and joint issues, the POCHI development team crafted a formula that balances high protein needs with lower fat and calorie counts. The composition includes 31% protein, 10% fat, and 313 kcal/100g, ensuring that dogs receive adequate nutrition without excessive calories.

2. Joint Care Ingredients:
The formula integrates well-known joint care ingredients:
- Green-lipped mussel
- MSM (Methylsulfonylmethane)
- Boswellia extract
These components support joint health effectively through everyday meals.

3. Pre and Probiotics:
Enabling gut health, the recipe includes the probiotics Enterococcus faecium and Saccharomyces cerevisiae, alongside prebiotics like inulin and beta-glucan, which nourish beneficial gut bacteria.

4. Collagen Peptides and Essential Fatty Acids:
To promote healthy skin and coat, the formula features collagen peptides that ensure quick and efficient absorption in the digestive system. Salmon and borage oil provide essential fatty acids that aid skin barrier health.

5. Omega-3 Fatty Acids:
This new formula boasts high levels of EPA and DHA from salmon, known for their anti-inflammatory properties, aiding skin and coat condition. Sunflower oil serves as an additional source of linoleic acid, further enhancing skin barrier support.

6. Conveniently Sized Kibble:
The kibble is crafted in sizes of approximately 10-15mm, ensuring easy chewing for large dogs, perfect for multiple dog households. The product is available in various sizes: 100g, 1.8kg, and 5.2kg, with options for bulk purchasing to maintain affordability.

Launch Campaign: POCHI X RETRIEVER

To celebrate the launch of the Wild Salmon flavor, POCHI is hosting a special campaign offering an exclusive POCHI x RETRIEVER original sacoche (a type of bag) for the first 1,000 customers who purchase 1.8kg or more of the new product. Perfect for spring outings and dog walks, this opportunity is not to be missed!

- Campaign Period: April 14, 2025, onwards for the first 1,000 participants.
- Eligible Products: 1.8kg and larger packs of POCHI Medium-Large Breed Wild Salmon and Three Poultry Recipe.

About POCHI's Development Team

POCHI's product development team comprises professionals with veterinary backgrounds, dedicated to crafting nutrition-forward products that prioritize pet health and happiness. Utilizing insights from real-world veterinary experience, they ensure safety and efficacy in every formula. This commitment to high standards is reflected in their manufacturing processes, with products produced in a facility that has received ISO9001 certification and GMP+B8 compliance for quality.

In conclusion, the launch of the POCHI Medium-Large Breed Wild Salmon flavor is set to enhance the dining experience of dogs while addressing their health needs effectively. With a thoughtful approach toward pet nutrition and an exciting launch campaign, POCHI continues to solidify its dedication to providing quality care for our beloved pets.