Sony Bank Launches Digital Audio Ads Featuring Iconic PEANUTS Quotes

Sony Bank, led by CEO Keiji Minami, is excited to announce its new digital audio advertising campaign that features iconic quotes from Charles M. Schulz's beloved comic, PEANUTS, known for characters like Snoopy and Charlie Brown. Since its inception in 1950 as a newspaper strip, PEANUTS has captivated audiences worldwide, and now, it takes a new form in the digital age through audio ads.

The campaign consists of two audio ads titled, “Keep Your Head Up; That’s the Secret to Life” and “There Are No Right Answers in Life’s Book.” Both messages embody Sony Bank's aspiration to evoke feelings of inspiration, akin to the heartwarming narratives of PEANUTS. The ads encourage listeners to find hints for living authentically and meaningfully, just like Snoopy and his friends do.

The charm of PEANUTS lies in its unique blend of humor and compassion. The ads aim to resonate with listeners, offering not just adorable insights but also a realistic portrayal of life’s joys and sorrows. Delivered in a gentle narrative style, the audio content seamlessly intertwines the comforting essence of PEANUTS with Sony Bank's commitment to supporting its customers.

These ads are currently available on Spotify, the popular audio streaming service headquartered in Stockholm, Sweden.

Licensing Deal with PEANUTS Worldwide

In a related development, Sony Financial Group, led by President and CEO Toshihide Endo, has secured a licensing agreement with Peanuts Worldwide LLC, the entity that owns the rights to PEANUTS, with the assistance of Sony Creative Products. This agreement grants Sony Creative Products exclusive long-term rights as the agent for PEANUTS in Japan.

Since its debut, PEANUTS has portrayed themes of friendship, courage, humor, and the simple joys of daily life, captivating a wide range of audiences across generations. As part of the Sony Financial Group, Sony Bank leverages the timeless appeal of PEANUTS in its branding and business activities, aiming to deliver new value and experiences to customers.

Family Services Tailored for Changing Life Stages

Sony Bank is committed to enhancing the financial potentials of each customer. In line with this commitment, the bank offers a family service that provides numerous benefits for families using Sony Bank together. As life stages evolve, Sony Bank is ready to assist in addressing any financial concerns.

For instance, money transfers between Sony Bank accounts are free of charge. Customers can also utilize the automated transfer service for regular payments, making life more convenient by easily managing finances. Moreover, with the Family Debit Card, families can smoothly manage expenditures from a single account, and children as young as 12 can use it for managing their allowances or even overseas study needs. The Sony Bank WALLET app further ensures real-time expense tracking for families, enhancing financial transparency and peace of mind.

Additional Information

Digital Audio Ad Overview:

- Titles: “Keep Your Head Up; That’s the Secret to Life” and “There Are No Right Answers in Life’s Book” (each ad lasts 60 seconds)
- Distribution Period: September 25, 2025, onward (end date TBD)
- Distribution Medium: Spotify

About PEANUTS

The PEANUTS characters and related intellectual properties are owned by Peanuts Worldwide, with WildBrain holding 41%, Sony Music Entertainment holding 39%, and the Schulz family holding 20%. Charles M. Schulz first introduced the PEANUTS universe in 1950, and since then, the gang—including Charlie Brown and Snoopy—has left an indelible mark on pop culture. PEANUTS continues to thrive across various media, including shows on Apple TV+, merchandise, amusement park attractions, cultural events, and digital comics. In 2018, PEANUTS also entered into a multi-year partnership with NASA to inspire future young explorers through its STEM initiative.

Publication Notice

Please note, prior to publication, we kindly ask for the opportunity to review the materials being published. Additionally, when using images provided by us, please ensure to include the credit: © 2025 Peanuts Worldwide LLC.