#Japanese crafts #Traditional Culture #Atelier DENSAN

Atelier DENSAN's Global Adventure in Traditional Crafts

Starting November 2025, the Japan-based organization, the Traditional Crafts Industry Promotion Association, will unveil a series of limited-time pop-up stores under the name Atelier DENSAN in three major cities around the world. These stores will be strategically located in Hong Kong, the United Kingdom, and Switzerland, designed to introduce and promote Japan's cherished traditional crafts—recognized by the Minister of Economy, Trade and Industry. This initiative aims to conduct test marketing while exploring the global market's receptiveness to these exquisite products.

A Passion for Japanese Craftsmanship

Traditionally crafted goods rich in history and regional culture have seen a growing interest both domestically and internationally. Through Atelier DENSAN, the association seeks to deliver the essence of Japanese culture and its unparalleled craftsmanship to a wider audience.

Details of the Pop-Up Stores

• - Hong Kong

- Venue: ARTS & CRAFTS STUDIO
- Dates: November 1, 2025 - December 31, 2025
- Address: H401, PMQ, 35 Aberdeen Street, Central, Hong Kong

• - United Kingdom

- Venue: wagumi (和組)
- Dates: November 4, 2025 - December 23, 2025
- Address: 1.09, Oxo Tower Wharf Barge House Street, London

• - Switzerland

- Venue: AOI Japanese Lifestyle & Fashion Concept Store
- Dates: January 15, 2026 - February 14, 2026
- Address: 10 Bourg Street, 1003 Lausanne

The pop-up stores will serve not only as a sales platform but also as a cultural bridge, allowing visitors to engage with the artistry and traditions behind Japan's significant craft items.

About Atelier DENSAN

The Atelier DENSAN project was initiated to promote traditional crafts designated by Japan's Ministry of Economy, Trade and Industry internationally. The venture marks a return to Europe after a year-long hiatus, with its last activity being held in Paris's Saint-Germain-des-Prés.

The Impact of Traditional Crafts

Since its foundation in 1975, the Traditional Crafts Industry Promotion Association has been dedicated to revitalizing and stimulating Japan's traditional craft sector. With various categories like ceramics, lacquerware, textiles, and washi paper, Japan boasts an impressive collection of 243 items recognized as traditional crafts. The association operates the