#USA #New York City #Martin's Potato Rolls #Burger Bash #NYC Wine & Food Festival

Martin’s Potato Rolls Celebrates 14 Years of Culinary Excellence at NYC's Burger Bash

In a heartwarming tradition, Martin's Famous Pastry Shoppe, Inc., known for its iconic Martin's Potato Rolls, proudly celebrates its 14th consecutive year sponsoring the Food Network New York City Wine & Food Festival (NYCWFF), particularly the festival's signature event, the Burger Bash. This year's gathering took place on October 15, 2026, at the stunning Rooftop at Pier 17 in the Seaport, where it united the nation’s most celebrated chefs with burger enthusiasts for an unforgettable evening.

The Blue Moon Burger Bash, hosted by television personalities Rachael Ray and Bert Kreischer, showcased a variety of top-tier chefs and beloved burgers, many taking center stage nestled within Martin's famous rolls. Julie Martin, the social media manager and proud granddaughter of company founders, expressed her joy, saying, _“Fourteen years of partnering with the Burger Bash is something truly special to our family. Watching the nation's best chefs choose Martin's rolls as the foundation for their award-winning burgers is a delight.”_

Among this year’s competition, a spirited culinary contest brought forward a celebrity judging panel featuring stars like Anthony Anderson, Sophie Flay, and Cedric the Entertainer, who had the difficult task of awarding honors to the creations built on Martin's rolls.

The coveted People's Choice award went to Nowon for its Legendary Cheeseburger, a double-smashed delight topped with a kimchi special sauce, American cheese, and onions, served on a Martin's Big Marty's Roll. The Pat LaFrieda Judges' Choice Award was claimed by Gotham Burger Social Club for their Gotham Smash, which included grilled onions, jalapeños, and house-made pickles, all piled high on a Martin's Sandwich Potato Roll.

Julie Martin proudly commented on the chefs' creativity: _“A big thank you to Gotham Burger Social Club and Nowon for featuring our rolls in their creations! Sampling the delightful burgers crafted by these talented chefs was immensely gratifying, and we look forward to this event every year.”_

Beyond the legendary Burger Bash, Martin’s support extended throughout the entire festival, sponsoring signature events such as the Southern Glazer's Wine & Spirits Trade Day and the Best of the Best presentation, reinforcing the company's commitment to the culinary community.

The 2026 NYCWFF is not just about gourmet food and delicious burgers; it also supports two outstanding organizations: Event Zero Foundation and The James Beard Foundation. The Event Zero Foundation emphasizes sustainable event practices, advocating for reduced environmental impacts within the events industry, while the James Beard Foundation works to uplift chefs and the culinary arts to new heights, fostering a vibrant and equitable independent restaurant landscape.

Founded in the 1950s by Lloyd and Lois Martin, Martin’s Famous Pastry Shoppe continues to remain a family-owned gem situated in Chambersburg, PA, with a second facility in Valdosta, GA. Its legacy of producing high-quality rolls and breads has won hearts far and wide, establishing their presence in markets within the U.S. and around the globe. Their unwavering dedication to quality and service sets them apart in the food industry, ensuring that each bite of their rolls evokes cherished memories and shared experiences.

For more information on their offerings, visit www.potatorolls.com.