#USA #New York #Lando Norris #Tumi #Nelly Korda

TUMI's 'Icons Tested' Campaign

TUMI, the renowned international brand known for high-quality travel products and lifestyle accessories, has recently launched a revolutionary new campaign named 'Icons Tested'. This campaign merges the worlds of athletic excellence and luxury design, showcasing the brand's commitment to high-performance products. Featuring global ambassadors Lando Norris, the Formula 1 driver, and Nelly Korda, a professional golfer, 'Icons Tested' delves into what it truly means to be iconic.

A Celebration of Excellence

The 'Icons Tested' campaign epitomizes TUMI's dedication to creating items that not only look exceptional but perform at the highest levels. Lando Norris and Nelly Korda serve as perfect representations of this ethos. As elite athletes, they embody discipline, precision, and an unyielding pursuit of excellence—traits that resonate with TUMI's design philosophy. Each product in the TUMI lineup has been rigorously tested, paralleling the athletes' commitment to their craft.

Launched on September 4, 2025, this lively campaign fits into a year of significant milestones, celebrating TUMI's 50th anniversary. It prominently features two of TUMI's most iconic silhouettes: the Navigation Backpack from the Alpha Bravo collection, and the stylish Celina Backpack from the Voyageur line. Each design fuses functionality with modern elegance, ensuring customers have the tools they need for both everyday endeavors and extensive travels.

Insightful Visual Storytelling

Directed by Kiku Ohe and captured by cinematographer Simon Lipman, the campaign's films provide a glimpse into the daily routines of these stars. Viewers witness moments of focus and reflection, revealing the discipline that underpins their success. There’s an authentic portrayal of the grind involved in their sports, mirroring the meticulous craftsmanship applied in the creation of TUMI products. TUMI's global creative director, Victor Sanz, states, "One doesn’t become an icon overnight; it requires constant demonstration of qualities while evolving along the journey. At TUMI, this is not merely a goal—it is our standard." This commitment to excellence extends to every item TUMI produces.

Iconic Product Features

The following products highlight the innovative designs that define this campaign:

• - Celina Backpack (Voyageur): This lightweight, waterproof bag merges sophisticated design with practical features, making it a versatile choice for everyday errands or longer excursions, retailing at $350 - $595.

• - Navigation Backpack (Alpha Bravo): Newly reimagined in a Navy-coated canvas, this bag brings modern durability to a trusted silhouette. Designed for everyday convenience, it supports purposeful movement, available at $550 - $750.

Additional notable products featured in the campaign include:

• - TUMI | McLaren Capsule in Super Grey, inspired by the McLaren Supernova Silver model.
• - The 19 Degree Lite, recognized as the lightest hard-case suitcase from TUMI to date.
• - The signature 19 Degree Aluminum collection.
• - The versatile Just In Case™ travel collection.

To discover these collections, visit TUMI.com or explore TUMI retail stores across the globe.

TUMI: The Legacy of Luxury Travel Essentials

Established in 1975, TUMI specializes in creating premium travel accessories that enhance the experience of moving through life. Blending impeccable functionality with inventive spirit, TUMI products are designed to aid journeys while maintaining a commitment to helping those in constant motion pursue their dreams. To stay updated with TUMI’s latest offerings and updates, follow them on Instagram, TikTok, Facebook, and YouTube.

TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © Tumi, Inc., 2025.