#Japan #Oisix #meal kit #Shinagawa #Choraku Kit

Introduction

Oisix, a leading provider of food subscription services in Japan, has unveiled its newly revamped meal kit, dubbed 'Choraku Kit.' Released on October 16, 2025, the upgraded kit has already demonstrated remarkable success. In just one week, sales soared to nearly three times the average prior to the renewal, confirming the growing demand for convenience in meal preparation.

Embracing Convenience

In response to rising return-to-office trends, Oisix has enhanced its menu offerings to suit customers' increasing desire for quick and easy meals. The ‘Choraku Kit’ is designed to take only 10 minutes to prepare, requiring no knives or cutting boards. By simplifying cooking processes, Oisix aims to assist busy families in tackling their dinner preparations efficiently.

Customer testimonials highlight the value of the new kit: "On weekdays, knowing I have the super easy kit brings me comfort. I don’t need to stop for groceries, and I can make dinner while the rice cooks. Even if I work late, my kids can prepare dinner themselves. It’s really easy!"

New Offerings

Starting November 6, Oisix will introduce a new family-sized option with meals serving four people. This new category is priced competitively at just ¥594 per serving (tax included). The recent upgrade not only caters to the time scarcity faced by families but also addresses the challenges posed by rising food costs.

Time-Saving Potential

The ‘Choraku Kit’ includes over ten weekly menu options that can be prepared in ten minutes or less. Oisix has pledged to expand this lineup to over 100 unique meal offerings by the end of the year. These options require minimal cooking utensils, ensuring swift cleanup, thereby promoting a hassle-free cooking experience further.

Addressing Real Needs

Oisix’s research illustrates a growing gap between the ideal cooking time for weekday dinners and the reality that many families face. Customers are increasingly seeking time-efficient solutions that alleviate the stress and fatigue of dinner prep after a long day. The survey feedback indicates a pressing need for straightforward recipes and meal planning support.

Families desire quick dinner solutions to allow for more leisure time while managing household budgets. The trend toward prioritizing time-saving meals is clearly reflected in their preferences.

Sample Menu Items

Oisix offers several enticing new dishes:

• - Choraku Pork Kakuni (Braised Pork)

Price: ¥2,430 for two servings
This dish features tender pork and pumpkin, requiring just three easy steps to prepare without using fire. It delivers comforting flavors reminiscent of long-cooked braised pork, perfect for family dinners.

• - Choraku Chanpon Stir-Fry

Price: ¥1,943 for two servings
A flavorful stir-fry packed with seven different ingredients, no knife required. With milk adding a rich depth of flavor and a complementary yuzu pepper included, this offers a satisfying meal without the fuss.

• - Choraku Sukiyaki-Style Hamburger Bowl

Price: ¥2,375 for four servings
This eye-catching dish combines a baste of sweet-savory sauce with a runny onsen egg, creating an irresistible pairing that will please both adults and children.

Special Promotion

Oisix offers a special trial set featuring three ‘Choraku Kit’ meals and a Shine Muscat grape, available for only ¥1,980 (a discount of 75% from the regular price). This allows first-time users to experience the simplicity of Oisix's meal kits, making meal preparation accessible and enjoyable.

Conclusion

The revitalized 'Choraku Kit' by Oisix reflects a deep understanding of contemporary dining challenges. By prioritizing time efficiency, affordability, and convenience, Oisix proves its dedication to enhancing the everyday meal preparation experience for busy households across Japan. The future looks bright as they continue to innovate and support families in their culinary journeys.