Hisense Expands Its Sponsorship with FIFA World Cup™ for 2026 Event

Hisense Expands Partnership with FIFA for Upcoming World Cup

In a significant announcement made during IFA 2025, Hisense, a leading global brand in consumer electronics and home appliances, revealed its continued commitment to being an official sponsor of the FIFA World Cup™. This marks the brand's third consecutive sponsorship since first partnering with FIFA in 2018, showcasing a solid trajectory in enhancing the overall experience for football fans worldwide.

Since its inception into the FIFA sponsorship family, Hisense has achieved numerous milestones that have significantly bolstered its brand presence during key football events. From the creation of unique brand experiences during the FIFA World Cup 2018™, to their content collaboration through FIFA+ in 2022, and the technological integration in VAR operations at the FIFA Club World Cup 2025™, Hisense has demonstrated its innovative spirit and unwavering dedication to enriching the game.

Catherine Fang, vice president of Hisense Group, emphasized the brand's mission to fully immerse fans into unforgettable moments. She stated, "Every unforgettable moment begins with the right experience, and at Hisense, we strive to help fans enjoy them to the fullest." Guided by core principles such as technology, user-friendliness, intelligent services, and cultural values, Hisense continually pushes the boundaries of visual technology, leading to exceptional image quality advancements—from HDR to laser televisions and the latest RGB-MiniLED technology.

At IFA 2025, Hisense also showcased its new 116-inch RGB-MiniLED television, debuting improvements meant to amplify viewers' experiences with purer colors, enhanced contrast, and brightness surpassing QD-OLED technology. This reaffirmation of leadership in next-generation display technology is pivotal in Hisense’s role as an official sponsor, as noted by Romy Gai, FIFA's commercial director, who remarked that the partnership would deliver the best display technology, providing an unprecedented World Cup experience to billions around the globe.

Looking forward to the 2026 tournament—which will be the first to feature 48 teams across three nations—Hisense aims to transform millions of living rooms into front-row seats. By focusing on extraordinary viewer experiences, the brand ensures that fans from every corner of the world can participate in the excitement of the tournament like never before.

Founded in 1969, Hisense has established itself as a premier player in the global consumer electronics market with a presence in over 160 countries. The brand specializes in multimedia products, high-quality home appliances, and intelligent computing solutions. According to Omdia, Hisense holds the number one position globally in the market for televisions of 100 inches and larger (2023-2025). As an official sponsor of the 2026 FIFA World Cup™, Hisense remains dedicated to fostering global sports partnerships aimed at connecting with audiences worldwide.

For more information on Hisense and its offerings, you can visit their official website or connect through social media channels.