Introducing the Limited Edition OREO Cookies Inspired by BTS's Unique Korean Heritage

Dive into the Sweet World of OREO and BTS

OREO has teamed up with the globally renowned K-pop sensation BTS, marking an exciting collaboration that showcases both the beloved cookie brand and the vibrant culture of BTS. Their partnership is highlighted through the introduction of the Limited Edition OREO BTS Cookies, inviting fans and cookie lovers alike to indulge in a unique culinary experience.

The star of this collaboration is a cookie that embodies the essence of BTS’s roots — a brown sugar pancake-inspired flavor that resonates with the traditional Korean treat known as hotteok. This flavor pays tribute to the treasured memories of the band members, who have fond recollections of enjoying both hotteok and OREO cookies during their childhood. By merging their love for their heritage with the globally popular OREO cookie, they are sharing a piece of their culture with the fans.

The design of the cookies is equally special. Each cookie features one of 13 unique embossments, which symbolize the group's journey over the last 13 years. Fans can find initials of the members – RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook – as well as iconic symbols related to BTS including their light stick and certain messages crafted especially for their dedicated fandom, known as ARMY. Collecting these cookies becomes a delightful chase for fans as they seek to discover all the unique designs.

Aside from the delicious flavor and intricate designs, this collaboration aims to foster a sense of community among BTS fans, encouraging them to engage more deeply with both the band and the OREO brand. Starting June 8, 2026, fans will be invited to participate in a unique initiative: creating the largest love letter to BTS. By scanning a QR code on the OREO BTS Cookie Pack, they can join this movement, writing digital letters to the band. This campaign reflects BTS's longstanding tradition of communication with their fans and serves as a playful way to unite their audience.

This initiative is part of OREO's strategy to innovate in the snack market, aiming to create experiences that resonate with fans on a personal level. The introduction of these cookies is not just about taste; it's about connecting with consumers through shared experiences and cultural appreciation. As Matt Foley, OREO’s VP of Marketing, emphasizes, this partnership is about uniting fan bases, blending the world of music with delicious snacks to create something uniquely memorable.

The Limited Edition OREO BTS Cookies will be sold starting June 1, 2026, through a presale on the OREO website and will also be available in stores from June 8, 2026. This release is expected to fly off the shelves, reminding fans of the cookie's historical significance and the heartwarming connection to BTS. With over 60 billion OREO cookies sold each year, this particular launch aims to make waves across more than 80 markets. Fans of both OREO and BTS can look forward to an exciting blend of flavors, emotions, and a celebration of cultural heritage that transcends borders.

So, get ready to grab the Limited Edition OREO BTS Cookies, savor the taste of BTS’s home, and be part of a vibrant movement that’s all about love, community, and deliciousness. It's not just a cookie; it’s a piece of history, a taste of nostalgia, and a bridge between worlds. Don’t miss out on this limited-time offer that beautifully captures the spirit of BTS and the iconic OREO cookie.

For ongoing updates and more details on this collaboration, fans can visit the dedicated OREO BTS website or follow OREO’s social media channels. Join the conversation and embrace the joy that these cookies are destined to create!