#Japan #BAKE INC. #CAKE.TOKYO #Hinokahara #Hinokahara Village

BAKE INC. Launches a New Sweet Treat

BAKE INC. has taken a significant step in the world of confections with the introduction of a unique financier made with freshly harvested honey from Tokyo's Hinokahara Village. This initiative, part of their new project 'Hitokuchi no Fuukei' (Flavor of a Bite), aims to showcase the stories behind regional ingredients by delivering delicious sweets that reflect the essence of local cultures.

The Birth of 'Hitokuchi no Fuukei'

Running a web media outlet focused on sweets, BRYW has been sharing over 160 reports a year about delicious treats gathered from across Japan. What they've learned is that the best sweets come with rich backstories, often tied to their ingredients and the passionate producers behind them. With this knowledge, the 'Hitokuchi no Fuukei' project was launched to create sweets that encapsulate these regional narratives.

In their first offering, BAKE is focusing on Hinokahara Village — a hidden gem in Tokyo, notable for its dense forests and abundant nature. This village, often overlooked, boasts a unique atmosphere that feels worlds apart from the bustle of metropolitan Tokyo.

Spotlight on Hinokahara Village

Hinokahara, located at the western edge of Tokyo, is the sole village in the metropolis. It is characterized by its stunning natural beauty, with approximately 90% of the area covered in forests. This amazing backdrop creates a serene environment that contrasts the fast-paced city life just two hours away. The village’s high-quality, unprocessed honey is sourced from 'Kaoru Honey Farm,' which has been cultivating bees for a decade.

The honey's unique properties come from its raw, unheated nature, preserving its natural flavors and beneficial qualities. This special ingredient ensures that the honey not only tastes delightful but also embodies the ethos of its origin.

The New Financier: A Sweet Delight

The 'Hinokahara Village Fresh Honey Financier' is more than just a dessert; it’s a bite-sized treasure that carries with it the essence of its hometown. Each financier encapsulates the delicate sweetness and floral aroma of the fresh honey, inviting consumers to relish a taste of the village’s flora. The product is designed to evoke a sensory connection with Hinokahara, allowing people to appreciate the beauty of the region even from afar.

Customers can experience this unique sweet treat through BAKE's official online shop, 'BAKE the ONLINE', starting June 20, 2025. This new product is priced at 1,350 yen (tax included), and will be available until September 19.

Conclusion: A Journey Through Taste

By launching the 'Hitokuchi no Fuukei' initiative, BAKE INC. stands at the forefront of culinary storytelling, merging the art of confectionery with the charming narratives of Japan’s hidden gems. With this unique financier, the aim isn't just to satisfy the sweet tooth but to send a taste of local history and culture directly to consumers, celebrating the profound connection between food and place.

For enthusiasts of sweets and those who crave authentic experiences, this financier represents more than just a tasty snack — it’s a gateway into the rich landscape of Hinokahara Village, a reminder of the beautiful stories behind every ingredient.