#USA #Georgetown #Potato Chips #Fat of the Land #tallow

Fat of the Land Expands its Snack Lineup

Fat of the Land, a company based in Indiana, is quickly gaining recognition for its unique approach to modern snacking. The brand has positioned itself at the forefront of a food revolution, embracing traditional fats and clean ingredients that align with the growing consumer demand for healthier snack options. This innovative brand has just announced the release of two exciting new flavors of its beloved tallow-cooked potato chips: Back Porch BBQ and Salt & Vinegar.

Embracing Traditional Fats

Founded by Donald Ridings, a nurse and father, Fat of the Land is on a mission to eliminate seed oils from snacks and replace them with better options. The brand’s initial offering, the Simple Sea Salt potato chip, laid the groundwork for a product line that emphasizes family-friendly flavors and nutritious, time-tested ingredients. Ridings stated, “We started with Sea Salt to begin simply and strongly, but we always envisioned incorporating bold and classic flavors without compromising quality.” This vision has now materialized with the addition of the new flavors, which are now available on Amazon.

A Commitment to Quality

What sets Fat of the Land apart from traditional chip brands is its dedication to using premium ingredients. Their chips are kettle-cooked in 100% beef tallow, an animal fat known for its exceptional flavor, high smoke point, and nutritional benefits. Unlike conventional snacks, which often rely on processed seed oils, Fat of the Land’s chips deliver a satisfying crunch and flavor profile that consumers can enjoy without guilt. They boast no artificial ingredients and no industrial oils, making them a clean choice for health-conscious eaters and families alike.

The full product lineup currently includes:

• - Simple Sea Salt
• - Back Porch BBQ
• - Salt & Vinegar

Each variety is crafted in small batches, providing a wholesome snack experience that parents can trust. The commitment to integrity in ingredients ensures that each chip maintains the value of real food traditions.

Growing Momentum and Future Plans

Since launching on May 1, Fat of the Land has rapidly gained traction, receiving recognition from local pitch competitions and support from nutrition-focused communities. Their straightforward message that “better fats belong back in the kitchen” resounds with a growing audience of consumers who are increasingly conscious about what they eat.

With these new flavors, Fat of the Land is not only expanding its product offerings but also actively seeking partnerships for retail distribution. The brand aims to have its tallow-cooked chips available in butcher counters, natural grocers, specialty stores, and wellness retailers across the nation. Ridings remarked, “The response has been incredible. People are hungry for real food made the way it used to be—and we're here to meet that need, one bag at a time.”

The Journey Ahead

Fat of the Land continues to strengthen its mission to revolutionize snacking through ancestral nutrition and high-quality ingredients. Their products are positioned not just as another snack option, but as a healthier alternative that stands apart from the conventional snack aisle filled with processed and unhealthy choices.

In a market saturated with seed-oil-laden snacks, Fat of the Land is making a bold statement by reminding consumers that delicious snacks can be both satisfying and nutritious. The company believes that everyone deserves access to real food that supports their well-being, positioning itself as a leader in the movement towards healthier eating.

For more information about their offerings or to explore their commitment to real ingredients, you can visit Fat of the Land's official website.