Marks Life Partners with Kitahara Group to Enhance Elderly Care Services

Marks Life and Kitahara Group Join Forces

In a move aimed at amplifying support for the elderly, Marks Life Corporation (Headquartered in Chuo, Tokyo, led by Koji Hanahara) has entered into a strategic partnership with the Kitahara Group, which includes Kitahara Medical Strategies International (KMSI) based in Hachioji, Tokyo. This collaboration will focus on delivering comprehensive healthcare and life support services, tackling pressing social issues related to the aging population.

Background of the Partnership

Japan is experiencing a notable rise in the number of elderly individuals living alone, leading to concerns over their physical and mental well-being. Issues such as insufficient health management, emergencies, and daily living support increasingly plague this demographic, resulting in a decline in their quality of life. Moreover, family members often struggle to stay informed about the well-being and living conditions of their loved ones who live apart.

A prevalent challenge is the fragmented nature of resources available for support, leading to confusion over where and how to seek assistance. In this context, Marks Life has been proactive in addressing the needs of elderly individuals and their families with a one-stop service platform called “Jitsumado,” which focuses on areas such as care, estate management, and supervision.

On the other hand, the Kitahara Group has evolved from traditional hospital-based services into a comprehensive lifestyle industry that aims to ensure a safe, comfortable society for citizens through initiatives like the “Kitahara Total Life Support Club.” This membership service aims to provide holistic living support and is designed to address various aspects of healthcare and lifestyle management, including 24/7 medical advice and assistance with end-of-life preparations.

Given the high degree of synergy between their services, both organizations recognized the value of collaboration, leading to this new partnership.

Objectives of the Partnership and Future Developments

Through this collaboration, Marks Life and KMSI will enhance their existing services—“Kitahara Total Life Support Club” and “Jitsumado”—to create a seamless support system for elderly citizens. The partnership is designed to provide a one-stop solution for the complex issues faced by the elderly, from supervision and daily support to inheritance and property management. The shared mission is to foster community development where everyone can live comfortably and fearlessly, regardless of age.

Moving forward, both companies aim to leverage their respective expertise and networks to establish a new model for elderly support services, which can be replicated on a broader scale.

Recent Activity

On June 16, 2025, Marks Life participated in the annual meeting held by the Future Medical Organization, where Koji Hanahara presented insights on the “Hachioji Well-being Model,” emphasizing a collaborative approach to tackle challenges related to aging societies.

This event was vital in showcasing Marks Life’s commitment to advancing well-being through its services like Jitsumado.

About Marks Life Corporation

Marks Life has consistently upheld the ethos of "for the world. For the people." By approaching customer challenges directly and seeking solutions even when industry norms suggest otherwise, the company focuses on enhancing the quality of life for its clientele. Moving forward, it aims to create a society where more individuals can live securely and positively engage with their lives.

About Kitahara Group

Medical Corporation KNI

Founded in 1995 in Hachioji, Tokyo, KNI provides comprehensive healthcare services ranging from prevention to rehabilitation. KNI's International Hospital is renowned for its treatment of cerebrovascular diseases in the Tokyo area.

- Website: kitaharahosp.com

Kitahara Medical Strategies International

Since 2006, KMSI has focused on developing services that protect the life, well-being, and voice of Hachioji citizens, culminating in the establishment of the Kitahara Total Life Support Club in 2019.