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Kendra Scott and MADD Team Up for Meaningful Change

As we welcome the vibrant season of spring filled with celebrations like Mother's Day, graduations, weddings, and vacations, an inspiring partnership is emerging between Kendra Scott, the beloved jewelry brand, and Mothers Against Drunk Driving (MADD). This collaboration, aptly named 'Shop for a Cause,' runs from May 2nd to 4th and aims to spotlight the issue of impaired driving while providing tangible support to its victims.

During this limited-time event, Kendra Scott will donate 20% of all online sales made with the code `GIVEBACK-MADDRED` directly to MADD. This initiative not only enables customers to indulge in their love for accessorizing but also contributes to crucial services aimed at preventing impaired driving incidents and aiding victims affected by these tragic events.

In-Person Events and More

In addition to online shopping, there’s a unique in-store event taking place at Kendra Scott's Cherry Creek Shopping Center location in Denver, Colorado. This gives customers the chance to shop in-person while still supporting MADD's mission. Moreover, shoppers will also benefit from Kendra Scott's ongoing savings promotions, making purchases during this campaign not just impactful but also financially savvy.

Stacey D. Stewart, CEO of MADD, expressed the significance of this event: “Behind every purchase during this event is the power to make a real difference.” As the seasons turn, many find themselves in the spirit of gifting, whether for a friend, loved one, or even oneself. Each piece of jewelry sold during this time symbolizes not just beauty but a commitment to making roads safer by fighting against impaired driving.

A Legacy of Remembrance

This partnership is not Kendra Scott's first attempt to honor those affected by impaired driving. In 2021, they created a memorial jewelry suite to commemorate a young woman lost to an impaired driver. This initiative serves as a poignant reminder of the far-reaching consequences of impaired driving, emphasizing the importance of this current campaign in supporting victims and their families.

Ally Kennis, a representative from Kendra Scott, highlighted the essence of this collaboration: “Through this partnership, each piece becomes a symbol of hope, healing, and remembrance.” By participating in this campaign, purchasers honor the memories of those who have suffered due to impaired driving while actively contributing to efforts aimed at creating safer communities.

The Wider Impact

The proceeds generated from this collaboration will bolster MADD’s efforts not only in reducing the instances of impaired driving but also in providing services to those affected by these violent acts. Through advocacy, community outreach, and victim support services, MADD has managed to decrease drunk driving fatalities by over 40% since its inception in 1980. This is a tremendous achievement, but there remains more work to be done.

Every purchase during the 'Shop for a Cause' event aids in fulfilling MADD’s mission to prevent underage drinking and other forms of substance misuse, fostering a safe environment for everyone. It is an invitation to the public to take part in this transformative journey, where shopping becomes an act of social responsibility and community betterment.

As the dates of this initiative approach, customers are encouraged to reflect on how their contributions can create a positive impact. Let's join hands with Kendra Scott and MADD this May, turning our moments of joy into unwavering support for a safer future.

For more information on MADD and to stay updated on campaign efforts, you can visit their website at MADD.org and follow their social media channels.