Wakayama Event
2026-01-20 07:16:09

Discover the Flavor of Wakayama at 'Mechchaeeyan! Wakayamarshe' Event in Ueno!

Experience Wakayama's Culinary Treasures in Ueno



The event titled 'Mechchaeeyan! Wakayamarshe' is set to take place at the Ueno Marui in Tokyo, giving visitors a chance to indulge in the delightful flavors and cultural essence of Wakayama. From January 21 through February 3, this limited-time event will showcase the region's renowned produce such as mandarin oranges and plums, alongside a variety of local specialties.

About 'Mechchaeeyan! Wakayamarshe'


This unique event aims to provide guests with an engaging experience of not only tasting but understanding the rich background of Wakayama's culinary offerings. Organizers express a desire to share the region's vibrant food culture, nurtured by its beautiful landscapes surrounded by mountains, seas, and rivers, with the metropolitan audience.

Unlike a typical product showcase, this event aims to tell the story behind each flavor and ingredient, transforming ordinary food experiences into a narrative of tradition, land, and people.

Highlighted Offerings


Wakayama is famous for being a fruit kingdom, benefiting from a warm climate and abundant sunshine. At the event, visitors can expect to find seasonal flavors and traditional items on display. Here are some highlights:

  • - Kiwanimi Mandarin Juice: Available in two sizes: 200ml for 640 yen and 500ml for 1,620 yen (tax included). This 100% straight juice is made exclusively from the famous mandarin oranges of Arida, a city in Wakayama with over 400 years of citrus cultivation history.

  • - Kishu Plums: Offering a unique non-sweet honey plum for 630 yen (tax included), produced by Matsukou Ume Co., this delicacy combines honey and apple vinegar with the famous Kishu Nanako plums, resulting in a health-conscious treat that maintains a soft and tender texture.

  • - KINOBAUM Cake: Price at 700 yen (tax included), baked by the popular Patisserie Aibayashi in Wakayama, the star product is a Baumkuchen made from quality fermented butter and locally sourced eggs from Kamimoto, ensuring an authentic taste experience.

  • - Shirasu Ajillo: Priced at 1,080 yen (tax included), this product from Maefuku, a 160-year-old traditional shirasu (whitebait) shop, features fresh shirasu processed with garlic and olive oil, capturing the essence of Wakayama’s culinary art.

During the event, visitors will also have the opportunity to taste a selection of these products. Please note that tasting availability is limited, so check Ueno Marui's website for more detailed information.

Background of the Event


The Marui Group holds the belief in the power of passion and love for experiences, driving them to create impactful events like 'Mechchaeeyan! Wakayamarshe.' This initiative aims to introduce the values of the Wakayama region — its stunning nature, food, culture, and people — to urban dwellers in an immersive environment.

Marui Group is committed to continuing these 'supporting passion' events, connecting diverse clientele with local communities, and fostering relationships where both parties can thrive and enjoy unique experiences.

Event Schedule


  • - Event Name: 'Mechchaeeyan! Wakayamarshe'
  • - Location: Ueno Marui 1F Exhibition Hall
  • - Dates: January 21 (Wed) to February 3 (Tue)
  • - Hours: Open during Ueno Marui's operating hours; details may vary.

Please note that content is subject to change without notice. For updates and further details, please refer to the facility's website: Ueno Marui

Conclusion


Don't miss this opportunity to explore and savor the deliciousness of Wakayama’s culinary offerings in the heart of Tokyo. Whether you're a local resident or visiting from afar, the flavors of Wakayama await you at 'Mechchaeeyan! Wakayamarshe'.


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Topics Consumer Products & Retail)

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