#Japan #Tokyo #TikTok Shop #social commerce #Itsumo

Itsumo Achieves Major Milestone in Social Commerce on TikTok Shop

In December 2025, Itsumo, a leader in e-commerce support, announced a remarkable achievement: the company's total GMV related to TikTok Shop and live commerce surpassed 1 billion yen for the month, establishing it as a powerhouse in the industry. This significant milestone demonstrates the company's effective integration of social commerce strategies, particularly within the booming sector of live commerce.

Highlights from December 2025 Performance:

1. Record GMV: The GMV generated from social commerce centered around TikTok Shop exceeded 1 billion yen for the month, marking the highest monthly total ever recorded by Itsumo.

2. Growth in Live Commerce: Live commerce has seen exponential growth, with improvements made in product design, viewer engagement, purchase pathways, and operational enhancements, resulting in a substantial increase in the conversion rates from live streams to purchases.

3. Significant Contributions from Peace Creation: The social commerce specialized creator agency, Peace Creation, contributed 300 million yen in GMV within the month, driven by innovative purchasing models leveraging short videos and live streams, and effective partnerships between creators and brands.

4. Expansive Viewer Base: The creator agency generated over 100 million views this month solely through short-form videos, while cumulative views for live commerce exceeded 10 million.

5. Real-time Advertising Efficiency: Utilizing TikTok Shop's GMV MAX advertising tools resulted in a highly efficient operation during live sessions, achieving a remarkable ROI of over 100.

Recent Achievements

Itsumo's comprehensive support for TikTok Shop has enabled clients to achieve substantial outcomes, including:

• - Attaining GMV of 30 million yen in a single live commerce campaign.
• - Enabling consistent sellers to generate monthly GMV of 300 million yen.
• - Assisting major brands to create impressive GMV and video view figures in short periods, such as achieving 20 million yen in GMV and garnering 20 million video views within a week.

These accomplishments are a testament to Itsumo's strategic design that integrates short videos and live commerce, enhances creator expertise, and utilizes data-driven improvements for ongoing success.

Overview of Itsumo's TikTok Shop Support

Itsumo provides end-to-end support for businesses seeking to excel on TikTok Shop through:

• - Strategic planning, including KPI management and pricing strategies.
• - Development and management of short videos and live commerce.
• - Collaborations with creators and partners via Peace Creation.
• - Continuous data analysis and operational improvements.

Itsumo’s strength lies not just in operational support but in creating lasting frameworks for success in social commerce.

Future Outlook

Looking ahead, Itsumo is committed to nurturing the growth of sellers and creators on TikTok Shop, contributing to the evolution of new purchasing experiences within the Japanese market.

Comprehensive Support Service for TikTok Shop

Itsumo delivers an integrated service for TikTok Shop that encompasses store management and creator marketing support. The company collaborates with various creators through its group entity, Peace Creation, to drive sales via short videos and live commerce, anticipating accumulating GMV of 10 billion yen by March 2026 in the expanding live commerce space. This progressive approach underscores Itsumo’s pivotal role in leveraging 'live commerce' as a crucial area in its EC and D2C support services.

For more information and inquiries:

• - Itsumo
• - Location: 1-13-2 Yurakucho, Chiyoda-ku, Tokyo, 100-0006, Japan
• - Phone: +81-3-4580-1365
• - Website: Itsumo Corporate Site