#USA #New York #Nongshim #Shin Ramyun #KPop Demon Hunters

Nongshim's Spectacular Launch Event for Shin Ramyun in Times Square with 'KPop Demon Hunters'

On October 20, 2025, Nongshim made headlines with an exciting global campaign at the iconic Times Square in New York City. This event was organized to celebrate the launch of their latest product, Shin Ramyun, inspired by Netflix's recently released animated film, 'KPop Demon Hunters'. This campaign turned Times Square into a hub for noodle lovers, allowing visitors to engage in a series of immersive experiences that highlighted the essence of Shin Ramyun and the intertwined cultures of K-Pop and Korean cuisine.

An Attention-Grabbing Display

The campaign's center stage was a massive Digital Out-of-Home (DOOH) billboard, showcasing the vibrant, eye-catching designs associated with the 'KPop Demon Hunters' theme. This attention-grabbing display was not just a marketing gimmick; it set the mood for what the visitors were about to experience. The bustling energy of Times Square, known as 'The Crossroads of the World', with over 450,000 daily visitors, provided the perfect backdrop for this promotional extravaganza.

Interactive Experiences Await

Nongshim crafted various themed booths around Times Square to foster a tactile connection between the product and the consumers. At the Food Zone, attendees could sample the exclusive Shin Toomba, prepared using high-tech instant noodle cookers. Coupled with Shrimp Crackers, this showcase of Korea's renowned 'Hangang Ramyun' culture allowed visitors to dive straight into the culinary experience. This was not just about tasting food but embracing an entire culture.

In a delightful twist, the Reward Zone featured instant photo booths adorned with beloved characters from 'KPop Demon Hunters', providing a trendy photo opportunity for fans and passersby alike. Meanwhile, in the Event Zone, social media incentives encouraged participants to engage further. Those who followed Nongshim on social media were rewarded with prizes that included the newly launched Shin Ramyun, creating a blend of online and offline interaction that was celebrated throughout the event.

From New York to the World

A representative from Nongshim expressed, "This campaign transcended standard digital advertising; it provided a festival atmosphere where consumers globally could not only see but also taste and enjoy Shin Ramyun. Starting from the vibrant setting of Times Square, we are committed to creating personal connections with consumers worldwide and sharing our message: 'Spicy Happiness In Noodles'."

Since mid-September, Nongshim has begun rolling out the 'KPop Demon Hunters'-themed packaging across various markets, starting in Korea and expanding into the Americas. The U.S. launch marks a significant step forward in their global strategy, with plans for distribution in key European nations such as the United Kingdom, France, Germany, the Netherlands, Switzerland, and Italy, as well as in Australia and New Zealand before the year's end.

This initiative ushers in a new era for Nongshim, melding entertainment and culinary experiences, and appealing directly to the ever-growing K-Culture fandom worldwide. As the company aims to broaden its horizons, the Shin Ramyun product seeks not only to be a meal but a universal symbol of joy and cultural exchange.