#Japan #Noodles #Saitama #Seven-Eleven #STEAMA

Seven-Eleven Introduces Freshly-Cooked Noodles

On October 22, 2023, Seven-Eleven Japan is set to unveil an innovative dining experience for its customers with the introduction of "Freshly-Cooked Noodles", available in select stores in Saitama. This new offering adds to the company's ongoing commitment to providing freshly made food, akin to its popular concept of freshly brewed coffee and baked goods. With the help of SoftBank Robotics, Seven-Eleven is taking a significant leap in enhancing the dining experience by utilizing advanced cooking technology.

The Exciting New Offering

Customers can now enjoy steaming hot noodles prepared in less than two minutes, thanks to a specialized machine installed in the store. When customers press the 'start' button, they can experience the joy of freshly cooked noodles, showcasing the essence of convenience that embodies the Seven-Eleven brand. The noodles are prepared using STEAMA, an innovative steaming robot developed by SoftBank Robotics, which employs high-pressure and high-temperature steam to deliver flavors comparable to a specialty restaurant.

Unmatched Cooking Technology

What sets this service apart is the unique "steaming cooking" method that quickly prepares the noodles while preserving their texture, flavor, and aroma. Customers can effortlessly enjoy authentic taste by merely placing the noodle container in the machine and pressing a button. The machine's design includes a straightforward operation:
1. Press the start button for a brief 30-second internal cleaning.
2. Without removing the film, place the container inside the machine's compartment.
3. The cooking process begins, culminating in a complete dish within approximately 90 seconds.
4. Remove the film and savor the meal.

Menu Highlights

Seven-Eleven aims to present an enticing array of noodle dishes, featuring selections that cater to diverse taste preferences. Here are some highlights from the "Freshly-Cooked Noodle" lineup:

• - Shoyu Ramen (Soy Sauce Ramen)

- Price: ¥630 (including tax: ¥680.40)
- Characterized by a clear soy sauce flavor and well-extracted dried fish umami, served with perfectly straight noodles that complement the rich broth.

• - Miso Ramen

- Price: ¥630 (including tax: ¥680.40)
- Rich miso flavor paired with freshly grated ginger from the factory; featuring firm medium-thick wavy noodles.

• - Tonkotsu Shoyu Ramen (Pork Bone Soy Sauce Ramen)

- Price: ¥630 (including tax: ¥680.40)
- A deeply flavored broth made with concentrated pork bone and a fragrant touch of soy sauce; showcases a uniquely flat and smooth noodle.

• - Niku Udon (Beef Udon)

- Price: ¥560 (including tax: ¥604.80)
- An aromatic broth made with flavorful dashi, incorporating dark, light, and tamari soy sauces, featuring firm noodles crafted at the factory.

• - Taiwan Matzesoba (Taiwanese Mixed Noodles)

- Price: ¥593 (including tax: ¥640.44)
- Topped with a rich sauce of soy sauce, miso, oyster sauce, and doubanjiang, made with smooth-textured flat noodles produced at the factory.

Please note that the above prices reflect the reduced tax rate benefits (8% consumption tax included), and the descriptions are indicative.

Future Endeavors

Seven-Eleven Japan remains committed to offering exciting and convenient food options to its customers. With this latest development, the company aspires to continue exploring innovative partnerships that not only elevate the customer experience but also maintain its reputation as a convenience store that delivers quality, freshly made cuisine to communities. As this program expands to more stores, Seven-Eleven is excited to see how it enhances the way customers enjoy their meals.