#Japan #Tokyo #Sustainable Food #Maratan #EMDM TEAROOM

Welcome to EMDM TEAROOM

On April 2, 2025, a new culinary concept, the EMDM TEAROOM, is set to open at Shinjuku Marui and Minami Machida Granberry Park. This initiative aims to offer various food and dessert options that are not only delicious but also sustainable and environmentally friendly. The concept aligns with SDGs goals, emphasizing the importance of both physical health and the health of our planet.

A Unique Concept

The term 'Eat Me, Drink Me' draws inspiration from the famous quote in Lewis Carroll’s "Alice in Wonderland." This phrase embodies the spirit of enjoyment and discovery in food and drink. At EMDM, the philosophy extends beyond mere consumption; it recognizes the significance of food that respects and nurtures both individuals and the environment.

The products offered will include carefully curated items that promote sustainability, making eating enjoyable while contributing to a better planet. EMDM TEAROOM is envisioned not only as a place to enjoy delightful treats but also as a haven for those seeking healthy indulgence or a special gift for loved ones.

Collaboration with Maratan

One of the standout offerings at EMDM TEAROOM will be a selection from 'Maratan,' a brand known for its healthy frozen mala soup. Operated by 'Ouchi de Maratan,' this direct-to-consumer brand makes it possible for food lovers to relish the signature flavors of 'Ichijo Maratan' from their home. The culinary experience is tailored to suit Japanese taste buds while ensuring it remains a beautiful and healthy choice, positioning itself as a popular option across Tokyo and beyond.

Maratan is famous for its unique frozen dishes that are quick to prepare without compromising on nostalgia or flavor. These products are not only healthy but are also perfect for those looking for beauty foods that contribute to wellness.

Commitment to Reducing Food Waste

In line with SDGs Goal 12 on responsible consumption and production, the vision of EMDM TEAROOM extends to actively combating food waste. The ability to efficiently utilize leftover vegetables and meats in signature dishes is a notable strategy. The restaurant plans to introduce a 'Daily Maratan' menu, which creatively incorporates surplus ingredients, showcasing a responsible approach to food sourcing.

Furthermore, EMDM TEAROOM collaborates with various local businesses, including wellness-focused establishments like King & Queen bathhouse, to enhance the gourmet experience of health-conscious patrons. By introducing healthy mala soup tailored for consumption pre- or post-bath, it highlights the melding of gastronomy with wellness.

Collaboration with the Eco Group

Ouchi de Maratan Co., Ltd. is actively engaging in environmental conservation efforts by joining the Shinjuku Eco Business Operator Group. This initiative promotes reducing food loss and enhancing environmental sustainability through regular interaction, knowledge sharing, and practical activities related to eco-friendliness.

This partnership aims to advance sustainable practices and cultivate a network dedicated to environmental stewardship while simultaneously providing tasty food experiences.

Visit EMDM TEAROOM

Located on the B1 floor of Shinjuku Marui and at the Granberry Park, the EMDM TEAROOM will be open daily from 11:00 AM to 9:00 PM, offering a menu range that champions healthy, sustainable eating. Not just a venue to enjoy, but a movement towards mindful consumption, EMDM TEAROOM invites everyone to partake in this exciting initiative.

Together, we can create delicious experiences while caring for our bodies and our planet. Join us on this journey, and let’s support a vibrant and sustainable future.

For more information, follow us on Instagram at Eat Me Drink Me.