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Spin Master Celebrates 25 Years of Dora the Explorer

Spin Master Corp., a prominent global player in children's entertainment, recently announced an exciting new toy collection inspired by the beloved character Dora the Explorer, who is celebrating her 25th anniversary. This recent launch aligns perfectly with the legacy of Dora, the courageous Latina heroine who has captivated the hearts of preschoolers since her debut on Nickelodeon.

Dora’s enduring presence in pop culture has made her an iconic figure, and this collection aims to inspire a new generation of children to explore and learn. The new toys incorporate elements of the original animated series from Paramount+, which focuses on adventure and development through imaginative play.

The New Collection

The fresh line-up features a variety of interactive toys, designed for children aged three and older, all of which encourage exploration and learning in both English and Spanish. Some of the standout items in the new collection include:

1. Explora y Juega en la Casita de la Selva Tropical
This vibrant jungle playset boasts multiple interactive areas, complete with sounds from the series and catchy songs that introduce children to Spanish vocabulary. Featuring figures of Dora and her monkey friend Boots, kids can slide them down ramps, swing from vines, and even encounter surprises like Swiper. It comes with more than eight play pieces and a special collectible card to help boost Spanish vocabulary. (Retail Price: $49.99)

2. Baila Conmigo Dora
This interactive 12-inch doll dances and twirls to popular songs and phrases from the show that include Spanish vocabulary, making it a delightful companion for young fans. It includes two colorful skirts for dress-up fun and a collectible card. (Retail Price: $49.99)

3. Mi Mochila de Aventura
Dora's iconic backpack is ready for adventure with expressive eyes, a retractable map, and essential explorer items like binoculars and a compass. The backpack is openable for storage, with adjustable straps to carry the fun wherever kids go. (Retail Price: $24.99)

4. Dora's Tropical Rhythms Microphone
Young explorers can sing along with Dora and Boots using this child-sized microphone that features her five favorite songs, along with phrases in Spanish such as “Lo Logramos” and “Todos Juntos.” A collectible card is also included. (Retail Price: $12.99)

A Meaningful Legacy

Doug Wadleigh, President of Spin Master Toys, stated, “Dora is an iconic character whose legacy has inspired generations of preschool-aged children to be curious and brave explorers.” With this new collection, Spin Master strives to engage today's families and fans, promoting exploration during play, encouraging language learning, and celebrating Dora’s adventurous world.

Lourdes Arocho, Senior Vice President of Consumer Products and Experiences at Paramount, expressed enthusiasm regarding the collaboration with Spin Master, remarking on how the new toy line captures the essence that little explorers need for their next adventure.

The entire collection is now available for purchase in the United States through Amazon.com, with plans to launch in retail outlets like Target and Walmart throughout the summer.

To find out more about the exciting new line of DORA toys, visit SpinMaster.com.

About Spin Master

Spin Master Corp. (TSX:TOY) stands as a leading force in children's entertainment, creating exceptional play experiences across three creative centers: toys, entertainment, and digital games. Known for iconic brands such as PAW Patrol®, Melissa & Doug®, Bakugan®, and Rubik's Cube®, Spin Master exhibits a diverse portfolio with licensed toy products from various iconic properties. They also operate an entertainment studio that produces captivating content across various platforms, including their successful preschool franchise PAW Patrol, among others.

With a global workforce of over 2,500 employees across nearly 20 countries, Spin Master maintains a significant footprint in the digital gaming sector, attracting around 70 million active users each month.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a global leader in media and entertainment. Their diverse brand portfolio is built upon high-quality content and experiences driven by platforms like Paramount+, CBS, and beloved channels including MTV and Nickelodeon. They are committed to creating top-quality products for some of the world's most cherished franchises. Check out their range of consumer products and branded clothing at ParamountShop.com.