Pacsun Makes Waves at UFC International Fight Week with Exclusive Apparel Collection and Activation
Pacsun Shines at UFC International Fight Week 2025
In an exciting turn of events for fans of combat sports and street culture, Pacsun made its debut at the UFC International Fight Week 2025. The event, held at the Las Vegas Convention Center on June 27-28, welcomed thousands of die-hard UFC enthusiasts, providing a unique platform for Pacsun's exclusive collection and brand activation.
An Immersive Experience for Fans
Occupying a vibrant 10' x 20' booth, Pacsun creatively designed a space meant for fan engagement and influencer interaction. A striking graphic wall served as a special photo backdrop for both fans and UFC fighters. The immersive atmosphere at UFC X allowed Pacsun to connect deeply with one of the most passionate sports communities today.
Countless fighters dropped by the booth, generating real-time content and engaging in genuine conversations with fans. The true highlight came on Saturday when Pacsun amplified its involvement with a major brand activation on the UFC X main stage. Two Q&A sessions with UFC athletes were
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