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Seven-Eleven Takes Action Against Heatstroke

As summer approaches, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is stepping up its efforts to combat heatstroke among customers and store employees. With forecasts predicting increasingly high average temperatures from July through September, the convenience store chain is proactively implementing several initiatives to protect public health.

Cool Share Campaign

Starting May 18, Seven-Eleven has begun displaying posters in select stores promoting a “Cool Share” initiative. This encourages customers to take a moment to cool down inside the stores during the hottest days. The store aims to create a comfortable shopping environment, providing a respite from the extreme heat expected after the rainy season.

Essential Heatstroke Prevention Items

Beginning June 29, Seven-Eleven will offer crucial items that can help alleviate the symptoms of heat-related illnesses. Customers and employees will have access to frozen towels and salt tablets in participating stores. These items are designed to provide immediate relief in sweltering conditions, particularly useful after outdoor activities or during peak heat times,

Collaborative Efforts with Local Governments

In addition to providing heatstroke prevention tools, Seven-Eleven is working in collaboration with municipalities and Otsuka Pharmaceutical Co., Ltd. to launch campaigns via the 'Seven-Eleven App' and '7NOW' starting June 30. These initiatives will include informative banners and videos reminding users about the importance of hydration and recommending they minimize outdoor activities during extreme heat.

Discounts for App Users

To further promote hydration, the Seven-Eleven App will offer discount coupons for 'Pocari Sweat 900ml' and 'Pocari Sweat Ion Water 900ml' on June 30. Users will receive these coupons, aimed at encouraging water intake during work or outings. 

Special Offers via 7NOW

Users of Seven-Eleven’s delivery service, '7NOW', can save on hydration products. By adding either 'Pocari Sweat 900ml' or 'Pocari Sweat Ion Water 900ml' to their carts during the promotion period, they become eligible for additional discounts. Furthermore, information on heatstroke prevention tips will be shared on a dedicated campaign page.

Commitment to Safety and Comfort

Seven-Eleven is dedicated not only to providing essential products but also to implementing energy-saving measures throughout its stores. The company remains focused on ensuring that customers, employees, and the surrounding community can have a safe and pleasant experience while shopping, especially during the heat of summer.

Additional Information

The health measures and promotions outlined in this article highlight Seven-Eleven's comprehensive approach to tackling heatstroke. The frozen towels and salt tablets will be offered gradually, starting on June 29. However, availability may vary by location.

In conjunction with its store initiatives, Seven-Eleven will continue its commitment to environmental actions. These include efforts aimed at reducing food waste, supporting local communities, cutting down plastic usage, and promoting sustainability.

By enhancing these health initiatives, Seven-Eleven aims not only to protect its customers and staff but also to create a culture of safety and social responsibility in every community it serves.