Kim Sizemore Takes Charge as Head of Integrated Media at FINN Partners

FINN Partners has officially announced the appointment of Kim Sizemore as the new Head of Integrated Media, a move designed to elevate the agency's media strategy and operations. Sizemore, a former Group Director of Media and Communications at the renowned advertising agency Wieden+Kennedy, brings with her an extensive portfolio of expertise gained over an 18-year tenure. In her new role, she will oversee the planning, investment, and buying processes for FINN's global clientele, which spans various sectors such as B2B, B2C, nonprofit, and direct-to-consumer (DTC) markets.

A Proven Track Record in Media Strategy

Sizemore’s impressive background includes crafting impactful media campaigns for big-name brands like TurboTax, Airbnb, and Electronic Arts. Among her notable achievements is her leadership in developing long-term strategies for high-profile clients, including a strategic brand partnership with the NFL and several Super Bowl campaigns. She also played a critical role in promotional initiatives for Travel Oregon and the American Indian College Fund. It’s her deep understanding of media dynamics and commitment to delivering results that FINN is betting on to strengthen its integrated marketing capabilities.

Kim’s new position will also see her managing the integrated media strategy for clients in five specialized sectors: health, travel, education, technology, and financial services. According to Noah Finn, Managing Partner of Integrated Marketing at FINN Partners, Sizemore is a “proven media leader with deep, cross-channel expertise.” Her arrival marks a significant step in enhancing FINN’s ability to offer innovative media solutions that drive measurable outcomes.

Defining Strategic Vision and Innovation

In her role, Sizemore is charged with setting the strategic direction of the integrated media practice. This includes delivering cohesive solutions across various channels such as strategy, content creation, public relations, and performance optimization. She emphasizes the importance of eliminating silos within teams to achieve a streamlined workflow that enhances creativity and maximizes client engagement.

As the media landscape continues to evolve, Sizemore recognizes the challenges clients face amid fragmented operations. Her belief in seamless integration between creative and media efforts is rooted in past experiences that underline the importance of collaboration to achieve impactful outcomes.

“FINN's entrepreneurial spirit and willingness to develop bespoke solutions is an alignment with my own values,” Sizemore stated. “The independence of FINN allows for the freedom to innovate and craft media strategies that are genuinely centered on driving business impact.” This sentiment was echoed by Pepe Aguilar, FINN's Global Head of Creative, who noted Kim's unique blend of creative ambition and accountability.

The Future of FINN Partners

Since its inception in 2011, FINN Partners has experienced remarkable growth, moving from $24 million in fees to nearly $200 million. The agency is recognized as one of the fastest-growing independent public relations firms globally. With over 1,300 professionals employed in 38 offices worldwide, the firm provides extensive services that cover more than just media, making it a robust choice for clients from diverse sectors.

Sizemore's appointment signifies a strategic shift in how the agency plans to integrate media practices to keep pace with the industry's demands. As clients increasingly seek agencies that offer more than traditional media services, FINN Partners is poised to remain at the forefront of innovation, as Sizemore leads this critical evolution.

For insights into their services or to learn more about the agency's offerings, you can visit FINN Partners or follow them on Instagram @finnpartners.